I'm really surprised they allowed him back; he may draw in a few listeners from the 2 or 3 people that read the SFM marketing (if there was any), he may even get a few people from folk who read forums such as this, but I would strongly recommend SFM don't try and use him as a marketing tool when (or, more importantly, if) a licence becomes available for Swale.
And, before anyone flames me, Mr Ryder has done the whole career ladder, from pirate to regional, national to London, and back down to smalltime RSL............OFCOM won't appreciate any application that has his name attached to it in any way...................just my opinion.