C4 have the perfect opportunity to make BB7 the biggest and best series ever. A hell of a lot of people watched CBB4, and a lot of the viewers were older people who have never even watched normal BB in the summer. I think that these viewers will now end up tuning into the summer BB, and may realise that it isn't 'boring tv', like is reported every summer in the broadsheet newspapers. Plus, C4 are doing theri best to avoid competition from ITV's reality shows that will be airing around the same time as BB. I think C4 have the perfect opportunity.



