Endgadget, which is pretty accurate, has heard the rumord price of $399, which is $50 more than the 80gig iPod.
That wheel thing is no click wheel and does not operate in the same manner. All you have here is a plastic box with images over laid post production. I think this will fail due to the plain fact that its UI is likely to be rubbish as there is no scroll option.
Call me an Apple Fan boy if you like but if thw Zune is anything like Windows it will be crap - WiFi - send viruses to every Zune owner you know. :-p
iPod already has 70 million users - I don't see why this will be anymore succssful than all the other players that come no where near to Apple.
Zune Marketplace - WTF? Blue screen of death, you wait and see.