Interesting.
I think the key thing was saying everyone should be able to see it, and given the grief they've had about it not being available on freeview & VM I've got to assume that part of the deal will be putting it on V1 or Five. Mind you if they do that their likely to run into a lot of whinging "won't somebody think of the children" as happened with the wrestling on C4
I'd also see that as the home run they're looking for, widening the audience. I suppose the obvious route would be to stick TUF, Unleashed, and the various clip shows on a FTA network and go for a subscription channel with HD for the main events, maybe with a delayed replay a week later on the free channel.
Anyway, anyone betting on tonight? I've picked four 'dogs:
[list][*]Alves @ 9/4[*]Bisping @ 13/8[*]Thiago @ 3/1[*]Lawlor @ 7/4[/list]