Originally Posted by RobbieSykes123:
“But - Christmas period aside - it now routinely pulls an audience of less than 10m viewers, and this is in the depths of winter. Over recent weeks, it has been getting 7-8m viewers for some episodes, and these aren't even in the face of much competition from ITV1. Coronation St has now opened up a convincing lead, and still pulls >10m viewers for most if not all of its weekly episodes, sometimes 11-12m.
Unless the BBC can arrest the decline and make EastEnders a programme people want to watch again, I would be surprised if it has reached 10m viewers on more than a handful of occasions by the end of this year. And it will no doubt be trounced by 1 hr Emmerdales again this year. And probably sink to new ratings depths over the summer.
Whenever I see it, it is a bleak, humourless, miserable show. It is more realistic than Coro St, but at least that has some gritty northern humour and likeable characters, and I can see why people choose to spend half an hour a night with that.”
All show's ratings are declining. EE's ratings have declined slightly more than Corrie's because of a higher proportion of younger viewers - Corrie's older audience watch far more TV.
And when you take into all showings of both shows, the omnibuses and BBC3/ITV2 repeats, EE is still the most popular soap, and the most popular continuing programme in the UK.