I did notice some attempt at cross promoting BBC programs, although after watching Doctor Who I got the feeling that ITV were doing the "promotion" as the program DrWho was a stinking turd, Catherine Tate was mouthy and vile (nice boobs at the end though), and Torchwood appears to be dull and boring.
I will never watch either of the above again, or the program they advertised directly after from the same people as Doctor Who.
I have seen better plots and acting at my old school nativity play.