I hope Moving Wallpaper/Echo Beach isn't axed. To be honest, ITV is the reason it is not performing well. It opened with 5 million viewers, and should have either:
a) stayed on Thursday nights, where viewers are familiar with it
b) move it to Monday nights, where it can get an inheritance from Corrie, which would probably appeal to the same audience
Friday nights for a show like this because it just doesn't suit it. Echo Beach is too light to be on a Friday night, IMO, and New Tricks is on at the same time, which has a strong audience and is taking away its viewers. On Mondays, there is less competition.
a) stayed on Thursday nights, where viewers are familiar with it
b) move it to Monday nights, where it can get an inheritance from Corrie, which would probably appeal to the same audience
Friday nights for a show like this because it just doesn't suit it. Echo Beach is too light to be on a Friday night, IMO, and New Tricks is on at the same time, which has a strong audience and is taking away its viewers. On Mondays, there is less competition.



