Does anyone know what ITV's most watched shows are among younger viewers (16-34)?

I would assume X Factor and I'm a Celebrity lead the way, but what about something like The Bill? Or Ant and Dec's Saturday Night Takeaway and what would a show like Lewis be getting in that demographic?

Whenever I look at the C4Sales website, ITV always seems to be lower when it comes to viewers 16-34.

That was essentially the whole point of their revamped schedule - to reposition the channel ITV1 more favourably in terms of younger and more upmarket viewers. Dancing On Ice and Coronation Street probably perform relatively well with 16-34s as do Primeval and Harry Hill's TV Burp I'm sure. I think I'm A Celebrity... has always been a more older person's reality TV show.

Oh I dunno, I think I'm A Celeb has quite a few younger viewers. I'm sure it got quite a large chunk of the 16-34 audience last year.

Judging by the kids at my children's school - an even younger age group than that get hooked on I'm a celeb.

ITV is in trouble with the BBC about to churn out two huge 'event' shows: The Apprentice and Doctor Who. What have ITV got to look forward to in the way of event TV this Spring? Nothing.

It's difficult to know what ITV can do next, with the new schedule an unproductive, badly structured mess. It was hard to imagine them weakening the schedule, but they did... Saturdays are very vulnerable now and Sundays without Dancing on Ice are poor too...

Not to mention the overkill of soaps, bad scheduling of Corrie with the unpopular doubles and hour-long Emmerdale... ITV needs to tear its schedule to bits and start again with the blocks - let's hope it's top of Fincham's agenda.

Until August with The X Factor I can't think of anything ITV has going for it. No big popular returning formats like the BBC has with Doctor Who or the Apprentice, nothing... these are dark times.

Unfortunately ratings can only tell you how popular a prog is not how good it is .

To be fair I'd argue Britain's Got Talent is an 'event'. If it can create the same buzz it had last year, and transfer that into the mega ratings it had last year then it's a job done good if you ask me.

Agreed. I think that's the next big thing ITV have lined up. Otherwise, I agree. I think most of ITV's big events that they really promote - I'm A Celeb, X Factor, Takeaway, Poker Face, Dancing On Ice, Primeval, maybe Moving Wallpaper now in it's own right - seem to take place over the winter months.

It's clear though that drama is really lacking and three months into 2008, ITV has still failed to find even one real, breakout hit. It was always going to be a struggle but it's proved to be even more difficult than many of us originally anticipated. I applaud ITV for trying but these are desperate times.

Lets hope they keep trying, rather than surrendering to the ratings.

What I don't get is why they didn't produce some 'safe' drama like Rosemary and Thyme, Vincent, Frost, Diamond Geezer etc. to run alongside the new productions, so they were only releasing one new drama at a time - maybe it wouldn't have been so bad if one thing flopped for them then. Plus would have given more faith to viewers to watch the new show coming along.

Like The Palace and Moving Wallpaper before it, Teenage Kicks seems widely acclaimed by the critics, but will viewers just switch off because of their past experiences with the new shows.

It should be interesting to see how The Fixer does this week. At least if it can hold 4m+ it will be the most successful thing to come out of the 9pm revamp (but still a pretty bleak thought for ITV's drama commissioner).

I always thought Rock Rivals would be a big hit or a big miss. But I did think that out of Honest, MW/EB, The Palace and The Fixer they might have found at least two shows getting 4.5m+ every week.


I suppose they were chasing the viewers they need (16-34) and shows like Rosemary and Thyme aren't part of the image that ITV want to project anymore. They probably put too much out too soon.

Saturday night now looks like a real problem. All Star Mr and Mrs, some singing show called Fever Pitch (never heard of it?) and Beat the Star don't sound like hits in any form. I can't see Pushing Daisies working at 9pm. It just doesn't seem to have the mainstream appeal that something like Desperate Housewives might have had for ITV.

I suppose they have a few coming in the summer like Pokerface, Gameshow Marathon and BGT which might prop things up for a while. But only the last one is any major success. The first two are 4-5m, I think?

I just hope it was a joke when I read on a thread on here that "Baby Ballroom" was returning!

Problem is that Britain's Got Talent was shown daily and had a very short run of a week or two didn't it?

Unless last time they were just testing the water and intend to extend it to last over the course of a few weeks this time around?

They did that with Poker Face, first series was shown daily, second series was Saturday's only. TBH I'd be amazed if they didn't place BGT weekly considering the viewing figures it gained in the first series.

Expected to be weekly, although I've been hearing different things. I believe the auditions shows will be weekly and then the live shows will be daily.

Don't ask me how that would work...

Gameshow Marathon was axed so they don't have much to look forward to... I bet they regret that now.

Anyone know how Dexter is doing on ITV? Always seemed a strange home, but it deserves to do well and has been spotlighted in a few TV Guides/newspapers. I've searched back a few pages, but most Wednesday ratings reports for ITV seem to end at News At Ten.

The only one we have reported is 1.9m on 27th Feb. The repeat on ITV4 got 130,000.

A slight over reaction there. Doctor Who and The Apprentice accounts for 2 hours per week

I would say The Apprentice and Rock Rivals would appeal to two seperate groups of people, so shouldn't effect each other at all

Notice now DW is coming back everyone is obsessing over it (BBC1 on Saturday's is the best, ITV1 is dire etc), ignoring the early evening part of BBC1's remaining 40 weeks of the year when it's just talent show after talent show. People have such short memories

It will be intersting to see how the No. 1 Ladies detective agency peforms, the feedack from reviews has benn brilliant and theres been a fair bit of promotion, the BBC have also commissioned a six part follow up so I think they have high hopes for it.

The Guardian didn't like it!

http://www.guardian.co.uk/media/2008...tvandradioarts

K

Cheers, that's fairly respectable.

I read that and thought the reviewer is someone who either didn't see it all the way through or just doesn't like that sort of drama. In my opinion it was a brilliant show, and I'm glad it has already been picked up for a 13-episode series.

I havent seen that one but it certainly made interesting reading.

CH4 (inc+1)

The Secrets Of The Twelve Disciples
1.452 million

Celebrity Wife Swap
2.646 million

Willie's Wonky Chocolate Factory
1.807 million

FILM PREMIERE: Cellular
1.533 million

Channel 4 seem to have had a good weekend (for a change!) with films, entertainment, and new dramas all performing well for them.

SHARES
BBC1-19%
ITV1-14.9%
BBC2-8.6%
CH4-7.3%
FIVE-4.7%

ITV2-2.2%
SKY1-2.1%
ITV3-1.9%
BBC3-1.6%
MORE4-1.4%

Awful share for ITV on a Sunday-the removal of DOI/Lewis must have hit them hard. That must be one of the poorest Sunday shares in a long while. And ITV will probably be worried considering next weeks schedule is almost identical apart from a different film showing. It will be really interesting to see last nights ITV actuals...

Looks like ITV1 did poorly yesterday. Usually it gets above 20% for Sundays. The only show I think that ITV1 did well with was Heartbeat.