Originally Posted by mlt11:
“OFCOM report re TV audience data
Anyone interested in TV viewing figures should look at slides 27 to 39 (28/197 to 40/197) of the OFCOM report below.
Do have a look - it's very interesting:
http://www.ofcom.org.uk/consult/cond...2_1/annex6.pdf”
“OFCOM report re TV audience data
Anyone interested in TV viewing figures should look at slides 27 to 39 (28/197 to 40/197) of the OFCOM report below.
Do have a look - it's very interesting:
http://www.ofcom.org.uk/consult/cond...2_1/annex6.pdf”
Very interesting stuff. On a semi related matter, AGB Nielsen have admitted they miscalculated ratings for some channels in the Dublin area in Ireland. It is leading to a lot of hassle, with one channel even thinking of sueing for lost revenue. The error related to an underweighting of the multichannel sample.
http://www.sbpost.ie/post/pages/p/st...991-qqqx=1.asp
Looks like Nielsens will struggle to keep the contract




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