Originally Posted by Pizzatheaction:
“The BBC treated Holby Blue with kid gloves last time around. Rightly, the BBC wanted to test HB a bit more this time around (albeit still in a very good slot), and see if it's worth a third series.
They've got their answer.”
Testing a series in a tough slot is one thing and expecting viewers of a series that is very, very similar to jump ship after 20 years is more like pushing it off a cliff blindfold.
They could have pitted it against something like Rock Rivals, very different audiences.
It just makes no sense to put near identical shows on at the same time as they are not going to do anything but split the audience.
If ITV created a new show, Doctor Why, they would never put it on head to head with Doctor Who, would they?
Although given their scheduling prowess of late, maybe they would.
But that is effectively what pitting Holby Blue against The Bill amounts to.
This series of Holby Blue has actually been a vast improvement and had it stayed as poor as series 1 I would have agreed that it was a dead duck. But it is a shame that as it is upping its game viewers are forced away from it by crazy scheduling.