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Coronation Street - Subtle Plugging ? |
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#1 |
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Join Date: Mar 2001
Location: East Midlands
Posts: 3,955
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Coronation Street - Subtle Plugging ?
There is a new story line just started on Corrie concerning Norris trying to get Rita to contact some old school friends and show-business associates. Could this be anything to do with ITV owning Friends Reunited or is it just a coincidence?
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#2 |
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Posts: n/a
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Quote:
Originally Posted by DBC
There is a new story line just started on Corrie concerning Norris trying to get Rita to contact some old school friends and show-business associates. Could this be anything to do with ITV owning Friends Reunited or is it just a coincidence?
Unbelievable really. |
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#3 |
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Join Date: Oct 2005
Posts: 5,552
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i can imagine it now "rita, look ive found a really good website, its called freinds reunited" (itv voiceover) "thats friends reunited, www.friendsreunited.co.uk visit it now" (back to norris) "ooh isnt that quiz mania good viewing"
Last edited by Rooftopcowboy : 24-01-2007 at 21:48. |
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#4 |
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Join Date: Jun 2005
Location: NW
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Quote:
Originally Posted by Rooftopcowboy
(back to norris) "ooh isnt that quiz mania good viewing"
![]() Lets see how good a liar Norris is !
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#5 |
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Banned User
Join Date: Jan 2007
Posts: 402
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Hardly subtle. Some of the most shameless plugging I've come across in a long time. It really cheapens the show as well.
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#6 |
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Join Date: May 2004
Location: Torrevieja, Spain
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Quote:
Originally Posted by DBC
Could this be anything to do with ITV owning Friends Reunited or is it just a coincidence?
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#7 |
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Join Date: Apr 2005
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Hardly product placement, which is only the case if a product has undue prominence without being storyline-related. Besides, there was no actual mention of Friends Reunited specifically, and the website that Norris was kooking at wasn't Friends Reunited. It's true that it IS the first name that pops into your head because of its market dominance. But if Sally suggested beans on toast for tea (which she would NEVER do now but has done many times in the past) you'd probably think of Heinz, but only because it's the brand leader.
This is an actual plot device rather than a casual mention of a product. The other day, Selfridges, Harvey Nichols and Bacardi Breezers were all mentioned in passing. (There was another brand mention in the same episode but I can't remember what it was.) It helps to make the show more 'real'. Product placement is undue prominence in a show. It's likely this website (or rather, a storyline stemming from it will be featured quite heavily over the coming weeks and so they're not using anything real. As someone else pointed out, it's like Cilla using MyBuy auction site. Everyone knows she'd be using eBay and the site looked very much like it, but the actual brand name wasn't used. |
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#8 |
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Join Date: Aug 2005
Location: Carmarthenshire, South Wales
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Quote:
Originally Posted by IslandNiles
Hardly product placement, which is only the case if a product has undue prominence without being storyline-related. Besides, there was no actual mention of Friends Reunited specifically, and the website that Norris was kooking at wasn't Friends Reunited. It's true that it IS the first name that pops into your head because of its market dominance. But if Sally suggested beans on toast for tea (which she would NEVER do now but has done many times in the past) you'd probably think of Heinz, but only because it's the brand leader.
This is an actual plot device rather than a casual mention of a product. The other day, Selfridges, Harvey Nichols and Bacardi Breezers were all mentioned in passing. (There was another brand mention in the same episode but I can't remember what it was.) It helps to make the show more 'real'. Product placement is undue prominence in a show. It's likely this website (or rather, a storyline stemming from it will be featured quite heavily over the coming weeks and so they're not using anything real. As someone else pointed out, it's like Cilla using MyBuy auction site. Everyone knows she'd be using eBay and the site looked very much like it, but the actual brand name wasn't used. I was rather more surprised by the reference to Bacardi Breezers recently. This is a product for which the scriptwriters could have used a generic alternative (alcopops??). I'm not sure if this particularly blatant in terms of product placement but it has certainly set a precedent. Last edited by tomvoxx : 25-01-2007 at 11:20. |
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#9 |
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Forum Member
Join Date: Nov 2004
Location: Manchester
Posts: 133
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If they can say Bacardi Breezers, Harvey Nicks and Selfidges in passing, then why do they say they are popping to Freshco's!!
Just a thought.
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#10 |
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Join Date: Nov 2004
Posts: 64,238
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It is rather obvious. I always thought they had to avoid using genuine brand names because of all the product placement laws.
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#11 |
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Join Date: Nov 2006
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I love the ridiculous magazine names in the Kabin i.e. "Hi-ya" and last night's bizarre "Froodge" (or was that my failing eyesight?)
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#12 |
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Join Date: Dec 2006
Location: birmingham
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Quote:
Originally Posted by scrumpy_pumpy
I love the ridiculous magazine names in the Kabin i.e. "Hi-ya" and last night's bizarre "Froodge" (or was that my failing eyesight?)
"hi'ya" is almost as good as hollyoaks' "hey today" |
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#13 |
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Join Date: Jan 2003
Location: ♥Quaint Village♥
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They used to use 'Poodle' in Emmerdale .For those of you in doubt what I mean
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#14 |
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Join Date: Jan 2003
Location: ♥Quaint Village♥
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Quote:
Originally Posted by tubeoflube
If they can say Bacardi Breezers, Harvey Nicks and Selfidges in passing, then why do they say they are popping to Freshco's!!
Just a thought. ![]() I'll beggar off now for lunch
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#15 |
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Join Date: Apr 2005
Posts: 13,091
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Quote:
Originally Posted by tubeoflube
If they can say Bacardi Breezers, Harvey Nicks and Selfidges in passing, then why do they say they are popping to Freshco's!!
Just a thought. ![]() The other brand names were mentioned in passing. They weren't being advertised as such, and I think some references to real products and events makes the whole thing seem more real. Freshco's is a place that's regularly mentioned, and s to have people carrying around actual supermarket bags all the time would be undue prominence. Besides, Frescho's has existed for a while and used to be featured quite heavily. They're never going to use a real brand for things like this because if, for example, they used Tesco (which they wouldn't allowed to anyway) then Tesco probably wouldn't be too happy about some of the storylines involving, for instance, dodgy working practices. |
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#16 |
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Join Date: Feb 2006
Location: L'Pool
Posts: 71
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I remember eastenders done something the other week E Buy when Darren was selling some DVDs in a foreign language that Mickey bought off that girl
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#17 |
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Join Date: Oct 2006
Posts: 868
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When Curly used to work in BettaBuy, it was actually filmed in a high street super market chain,
I used to spot the "own brand" stuff on the shelves, although not blatantly obvious-is this product placement? |
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#18 |
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Join Date: Aug 2005
Posts: 18,069
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They should bring back Freshco/Bettabuys. At the moment on Corrie it seems as though no-one is allowed to leave the street at all, it never goes away from the set.
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#19 |
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Forum Member
Join Date: Jul 2003
Location: Scotland
Posts: 24,566
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Quote:
Originally Posted by DBC
There is a new story line just started on Corrie concerning Norris trying to get Rita to contact some old school friends and show-business associates. Could this be anything to do with ITV owning Friends Reunited or is it just a coincidence?
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#20 |
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Join Date: Oct 2006
Posts: 868
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on the subject of corrie-2 things are wrong with the opening titles.
1) the mysterious tram that is only ever seen (or HEARD!) just the once! 2) the shot of the arch that USED to lead to another street MANY years ago, but was suddenly bricked up and transformed into kevins garage at some point without anyone noticing or MISSING it!!! *The digital montage of real streets blended with the fictional corrie street work ok, but THAT tram...they really should erase it!!!! |
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#21 |
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Join Date: Dec 2000
Location: Mansfield
Posts: 27,534
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Quote:
Originally Posted by mark01942
When Curly used to work in BettaBuy, it was actually filmed in a high street super market chain,
I used to spot the "own brand" stuff on the shelves, although not blatantly obvious-is this product placement? Firman's Freezer's was Farmfoods FreshCo was (I think) the Co-Op. |
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#22 |
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Forum Member
Join Date: Mar 2001
Location: East Midlands
Posts: 3,955
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Quote:
Originally Posted by mark01942
on the subject of corrie-2 things are wrong with the opening titles.
1) the mysterious tram that is only ever seen (or HEARD!) just the once! 2) the shot of the arch that USED to lead to another street MANY years ago, but was suddenly bricked up and transformed into kevins garage at some point without anyone noticing or MISSING it!!! *The digital montage of real streets blended with the fictional corrie street work ok, but THAT tram...they really should erase it!!!! |
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#23 |
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Forum Member
Join Date: May 2003
Location: Shropshire - (Tx: The Wrekin)
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Quote:
Originally Posted by James2001
BettaBuy was Morrisons
Never saw any filming though. |
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#24 |
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Forum Member
Join Date: Dec 2005
Posts: 226
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I'm glad I'm not the only one who picked up on this shameless plug. Something should be done about this, whilst the legendary Norris didn't actually refer to the site as friendsreunited, that is the only site anybody will think of when it comes to contacting old school friends.
I expected better of Norris! I'm pretty sure I noticed a very large size chocolate bar in one resident's house just before Christmas, with a shiny foil purple wrapper. Hmmm wonder what kind of chocolate that might have been? |
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#25 |
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Forum Member
Join Date: Dec 2000
Location: Mansfield
Posts: 27,534
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Nah... the show's sponsor couldn't possibly be flogging their wares
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Lets see how good a liar Norris is !