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Is Jadine obsessed with brand power?? |
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#1 |
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Forum Member
Join Date: Oct 2005
Posts: 15,052
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Is Jadine obsessed with brand power??
I am shocked at her obsession with the Eclipse brand!
She seems to think they have set up a corporation. The first week she split up her dream team because they weren't selling the "eclipse coffee experience", when the task was sell as much as possible not secure repeat business, then for the dog task she went on and on about "eclipse clips" Should we expect similar brand plans for stealth now she has swopped teams and do people think thinking brand power is a good way to win challenges or is this the wrong tactic! Discuss! |
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#2 |
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Forum Member
Join Date: Oct 2003
Location: London
Posts: 3,532
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Quote:
Originally Posted by BMLisa
I am shocked at her obsession with the Eclipse brand!
Discuss!
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#3 |
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Inactive Member
Join Date: Dec 2006
Posts: 3,662
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No, Jadine is not obessed with brand power. Jadine is obesessed with Jadine.
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#4 |
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Forum Member
Join Date: May 2003
Posts: 30,158
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Branding is a very powerful marketing tool and in fairness to her, she could've had something with the e-clips thing if they'd had time to develop it properly. .......Not really necessary when you're selling coffee out of the back of a van for one day though.
Last edited by JonDoe : 16-04-2007 at 22:45. |
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#5 |
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Forum Member
Join Date: Oct 2005
Posts: 622
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I think she's going out of her way to make Sir Alan know she is aware of the power of a brand
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#6 |
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Inactive Member
Join Date: Oct 2005
Posts: 3,086
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I don't know I just get the feeling she is just a fan of reality shows and feels she has a checklist to cover
*Kick up a fuss *cause tension *Talk about yourself *Talk about journey in retrospect etc I don't know if she has branded anything the last 2 weeks but isn't she just using the name of the group? In these task they pretty much have to adapt to the jobs for the day like in the real world, giving your body of work a name isn't a far stretch Last edited by kreed82 : 17-04-2007 at 02:45. |
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#7 |
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Forum Member
Join Date: Jul 2006
Posts: 3,980
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Getting your brand name up, and making people remember it is very important in business.
However, for the apprentice, she should focus on sales and such - not the brand. The brand is not forever, doesn't hold any real significant importance to the tasks. Either way,s hes too disruptive. |
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#8 |
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Forum Member
Join Date: Oct 2005
Posts: 3,230
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Nah there's nothing wrong with it
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#9 |
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Forum Member
Join Date: Sep 2005
Posts: 17,496
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Quote:
Originally Posted by Eclipse80
Nah there's nothing wrong with it
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