I am shocked at her obsession with the Eclipse brand!

She seems to think they have set up a corporation. The first week she split up her dream team because they weren't selling the "eclipse coffee experience", when the task was sell as much as possible not secure repeat business, then for the dog task she went on and on about "eclipse clips"

Should we expect similar brand plans for stealth now she has swopped teams and do people think thinking brand power is a good way to win challenges or is this the wrong tactic!

Discuss!

I think it has been discussed many other threads

No, Jadine is not obessed with brand power. Jadine is obesessed with Jadine.

Branding is a very powerful marketing tool and in fairness to her, she could've had something with the e-clips thing if they'd had time to develop it properly. .......Not really necessary when you're selling coffee out of the back of a van for one day though.
Last edited by JonDoe : 16-04-2007 at 22:45

I think she's going out of her way to make Sir Alan know she is aware of the power of a brand

I don't know I just get the feeling she is just a fan of reality shows and feels she has a checklist to cover

*Kick up a fuss
*cause tension
*Talk about yourself
*Talk about journey in retrospect etc

I don't know if she has branded anything the last 2 weeks but isn't she just using the name of the group? In these task they pretty much have to adapt to the jobs for the day like in the real world, giving your body of work a name isn't a far stretch
Last edited by kreed82 : 17-04-2007 at 02:45

Getting your brand name up, and making people remember it is very important in business.

However, for the apprentice, she should focus on sales and such - not the brand.

The brand is not forever, doesn't hold any real significant importance to the tasks.

Either way,s hes too disruptive.

Nah there's nothing wrong with it

Heh heh, you're just coming into vogue. Eclipse clips, e-clips eclipse clips, paper clips, tie clips, bicycle clips, icicle clips, clips clops and icicle bicycle ickle lickle chicken-licken hen-len duck-luck drake-lake clips...endless possibilities...has Eclipse e-clips won the Grand National yet? Ah, well, there's always next year, and there's the Eclipse Stakes, or the marathon is coming up...