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Week 8 - Katie's cunning plan? |
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#26 |
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Join Date: Jun 2004
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Quote:
But they weren't useful decisions though. She was offering Ghazal bad decisions like 'music is everything' which totally went against the task of selling trainers. Naomi pointed out that it would be good for a music product but not trainers. 'Image is everything' isn't much better but at least it is more relevant to selling trainers.
Ghazal was too naive and took Katie's idea on boards thinking they would be beneficial because of Katie's 'experience'. Naomi's own ideas were even worse, and apart from them her contributions were entirely negative. |
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#27 |
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Join Date: Apr 2006
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Go, Veri!
Quite right. Thank goodness for an unclouded mind in this forum.
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#28 |
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Join Date: Jul 2003
Posts: 34,226
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But they weren't useful decisions though. She was offering Ghazal bad decisions like 'music is everything' which totally went against the task of selling trainers. Naomi pointed out that it would be good for a music product but not trainers. 'Image is everything' isn't much better but at least it is more relevant to selling trainers.
Ghazal was too naive and took Katie's idea on boards thinking they would be beneficial because of Katie's 'experience'. The music thing at least made some sense as it was an image to be associated with - though it had nothing much to do with jam other than a remote word association and was difficult to transfer to trainers. Iif you view it like that Ghazal goes from the meaningless to the bad which is progress. Katie sends her in the right direction.Naomi is still insisting on trying to sell the image is eveything idea with no idea what the image is of and an product thats so uninspiring no one would want it. Imagine an advert saying image is everything, showing examples of in vogue icons that everyone wants and then showing the naff trainer with Jam on its side - the advertising executives would have laughed themselves silly. The problem is how they settled on Jam which is a meaningless logo unrelated to Image is everything which in turn is a meaningless phrase without the image. How did they manage to get the logo before the concept it was selling , then the concept that wasn't one and then spend a whole day without realising it. it looks as if Katie made the point straight away. Ghazal had no other options and jumped for it regardless and no one could see it be bothered to sort it out until Katie did at the point where it became clear that you couldn't design a presentation around a concept that was meaningless. |
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#29 |
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Join Date: Apr 2006
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Katie's contribution
At the very least, Katie apparently got the music element well-organised, and from what I could see did a pretty good campaign pitch into the bargain (far, far more persuasive than Jadine woodenly reading from her notes, though not helped by Naomi's obvious air of wishing she weren't there).
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#30 |
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Join Date: Jun 2004
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maybe Ghazel, who was led to belive her and Katie were now "friends", took Katie into the boardroom for back up.
However this plan backfired, as she failed to see Katie's blatent two facedness and game playing and that she would never stick up for anyone other than herself... ![]() Quote:
How could she see what wasn't there?
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It was there all right and Ghazal DID see it when she saw the programme.She said so in "You're fired'.
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Before or after they clued her in to the anti-Katie line to follow?
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She said it as soon as she came on stage.
In any case, what she did say when she came out - that she didn't know what to think of Katie any more - was after she'd watched the show and so been influenced by its edit and comments. |
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#31 |
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Join Date: Apr 2006
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Exactly, Veri. You stick it to 'em!
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#32 |
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Join Date: May 2007
Posts: 252
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At the very least, Katie apparently got the music element well-organised, and from what I could see did a pretty good campaign pitch into the bargain (far, far more persuasive than Jadine woodenly reading from her notes, though not helped by Naomi's obvious air of wishing she weren't there).
I think he's definitely got it in for her now. She can't last much longer. But what I don't understand is why everyone seems to be so blinkered when it comes to Christina???? She is SO two faced and back stabbing. This was the second week in a row when she has been back in the house and trying to poison people against Katie. |
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#33 |
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Join Date: Jun 2006
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I think people are turning a bitchy opionated business woman into a psychotic evil world leader!
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#34 |
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Join Date: Apr 2007
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The only person Kristina has tried to back stab is Katie and why shouldn't she as Katie has done exactly the same to her. She said she's not there to make friends but to become the apprentice and is going exactly the right way about it. Unlike Katie who seems to think that it is perfectly acceptable to wish someone physical harm - i dread to think what sort of childhood she had...
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#35 |
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Join Date: Jun 2003
Location: UK
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The BBC2 show certainly had it in for Katie.
Who was the loathsome, dark-haired woman in the centre? I think her problem is that her odious comments are overshadowing her skills - in previous tasks she has been shown to be persuasive and positive with the task at hand (esp. last week's item gathering task where, for example, she very effectively persuaded a few shop sellers to give huge discounts - she certainly showed that she can be charming! note, she was paired up with Kristina where they made a formidable duo). This week's BBC1 show was very light on Katie's vile asides, and is in marked contrast to previous episodes. My thought was Katie is either toning down her thoughts or the show producers are concerned about pushing forward a hate figure (perhaps they feel they have a duty of care?). Of course there may be other equally valid reasons.
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#36 |
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Join Date: Jun 2005
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Posts: 18,284
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Correct and what seemed unfair was that SAS said it was a cr@p presentation to the ad men - and he also constantly underminded her presentation to him in the boardroom - looking at his watch, asking who Jay was etc etc.
I think he's definitely got it in for her now. She can't last much longer. But what I don't understand is why everyone seems to be so blinkered when it comes to Christina???? She is SO two faced and back stabbing. This was the second week in a row when she has been back in the house and trying to poison people against Katie. As for Kristina turning people against her - she's doing that pretty well herself. It's about the only thing she's good at. |
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#37 |
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Join Date: Sep 2003
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I've finally watched The Apprentice, and I don't get why people have such a problem with Katie. She was one of the lest objectionable people there!
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#38 |
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Join Date: Jun 2005
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If you've only just started watching the series then I can understand why you don't get the problem people have with Katie. Generally she's rude and condescending (to the point of being dismissive). Maybe that's good in a business environment (I don't know) but it put's peoples backs up.
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#39 |
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Join Date: Jun 2006
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And I think she'll have a very hard time justifying all her extremely nasty comments behind people's backs, and the way she talks down to Sir Alan, because even though he's worth something like 800 million pounds, he's just not in her league, dahling.
When she gets the job, he'll have to go up north and be with his northern chums, then she won't have to deal with him at all. Even if he doesn't have any.
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#40 |
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Join Date: Jul 2002
Location: United Kingdom
Posts: 33,311
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But they weren't useful decisions though. She was offering Ghazal bad decisions like 'music is everything' which totally went against the task of selling trainers. Naomi pointed out that it would be good for a music product but not trainers. 'Image is everything' isn't much better but at least it is more relevant to selling trainers.
Ghazal was too naive and took Katie's idea on boards thinking they would be beneficial because of Katie's 'experience'. It's just typical of the way she's playinng the game. She has more talent than some, and more nous than many, but she needs to come out of every task whiter than white in order to be in the boardroom for the final. If that means letting others down, showing them in a bad light and standing by while they make bad decisions which she could easily rectify - that's what she'll do. I appreciate that some of her pieces to camera are hammed up for the sake of entertainment, but I think she's at least as ruthless as she looks, maybe more. The fact that she has ability both professionally and socially, doesn't excuse her attitude, for me. |
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#41 |
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Join Date: Sep 2003
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Doubt that it's good. Putting people's backs up is not good business strategy
![]() I think her performances in the boardroom are revealing. When defensive or stressed she goes bright red. Last night she held her corner but the week when she was up with Adam and Ghazal she looked and sounded out of control. A bit of a liability . . . |
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#42 |
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Join Date: Jul 2002
Location: In a Whittle Wonderland!
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That's clearly what the show wanted us to think -- one of the silver-haired ones even said it at the time one of the key decisions was made -- just in case viewers didn't think that way on their own. I'd say instead htat Ghazal made the decisions and Katie was the only one who'd been offering anything useful.
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#43 |
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Join Date: May 2006
Location: Cork, Ireland
Posts: 4,813
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Quote:
I think people are turning a bitchy opionated business woman into a psychotic evil world leader!
All she needs is a cat to stroke.
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#44 |
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Join Date: Jul 2002
Location: United Kingdom
Posts: 33,311
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Quote:
Correct and what seemed unfair was that SAS said it was a cr@p presentation to the ad men - and he also constantly underminded her presentation to him in the boardroom - looking at his watch, asking who Jay was etc etc.
I think he's definitely got it in for her now. She can't last much longer. But what I don't understand is why everyone seems to be so blinkered when it comes to Christina???? She is SO two faced and back stabbing. This was the second week in a row when she has been back in the house and trying to poison people against Katie. Any Project Manager from now on is going to be in the firing line. Jadine was fortunate to have Simon in her team last night - Tre's negativity without Simon's talent and vision could easily have seen her off... |
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#45 |
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Join Date: Mar 2006
Location: Team Minogue
Posts: 2,224
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Quote:
Correct and what seemed unfair was that SAS said it was a cr@p presentation to the ad men - and he also constantly underminded her presentation to him in the boardroom - looking at his watch, asking who Jay was etc etc.
I think he's definitely got it in for her now. She can't last much longer. But what I don't understand is why everyone seems to be so blinkered when it comes to Christina???? She is SO two faced and back stabbing. This was the second week in a row when she has been back in the house and trying to poison people against Katie. |
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#46 |
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Join Date: Jun 2006
Location: Au nord de l'Angleterre
Posts: 23,699
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When she gets the job, he'll have to go up north and be with his northern chums, then she won't have to deal with him at all. Even if he doesn't have any. ![]()
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#47 |
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Join Date: Jul 2002
Location: United Kingdom
Posts: 33,311
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Katie managed to poison the whole house against Adam. Kristina was next but Kristina can see right through Katie and has got there first. I can't blame her for that.
Considering that they live together 24/7, I think it's safe to assume that Katie is delivering these little digs on a regular basis - we only see a small proportion of what she says, either in the back of the car, or via a withering look during the task. You're right - Kristina was next but realised what Katie was about early on, so she's only watching her back. |
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#48 |
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Join Date: Jul 2006
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I have to agree there, although I dislike Katie I wouldn't have fired her on last night's performance. I wasn't surprised that Kristina didn't help (as I've said in previous posts I think she's as manipulative as Katie) but, Naiomi disappointed me. It seems to me that this series is one where very few people are team players. I accept that there can only be one winner but, surely the only way to stay out of the BR is win the task. I read a lot of posts saying how great Kristina is but, like Katie she's been on the losing side more than she's won. There's only so many times that either woman can blame it on the team leader if they continue to be in the losing team. I would like to think that Katie recognised this and did her best to make a bad idea a success. On the other-hand rather than make the best out of a bad job, Kristina and Naiomi appeared to have resigned themselves that they would lose and were going to argue their case in the BR. It's almost as if the on-going strategy for several people is "sod the task" I can save myself in the BR.
Starting with the brand, nobody had a 'big idea' they just came up with a series of names and decided Jam was the best of them. From the few I heard, I'd agree - but what does it MEAN? Either a fruit preserve, as Naomi helpfully pointed out; an 80s band whose singer is now approaching his 50s - or to play music. So having decided to call the shoes Jam, a musical theme made some sense, but there was no coherent connection to playing music, or any reason for believing these shoes were for musicians or music lovers. Their target market was 14-year-old 'Jay', but the (surprisingly good) singer had a much older, smoother sound. In fact, I think their pitch might have been marginally better if they'd claimed to be aiming at thirtysomething mums. It was very disjointed and you just got the impression that nobody could really be bothered. One thing I would like to know - were they told which market to aim at, or were they just given the shoes and told to sell them, with no markets and price points stipulated? |
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#49 |
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Join Date: Jan 2004
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It doesn't hang together. She didn't try and make the task fail - she saw from the start it would but didn't have a better idea until the logo was already in print. she tried to pull it from something awful to something better and arguably did . neither concept had anything to do with JAM so both were doomed.
She wouldn't want to lose Ghazal who was always going to go soon - better to keep her for a later boardroom. Ideally shw should have dumped the blame where it belonged - on the original idea and the logo - both of which came from Kristina and moreso Naomi. That wouldn't work though because Ghazal would still be to blame - for not listening to Katie early on and going with the naff non-ideas. Katie nearly managed to salvage the team from complete disaster but was unable to do so because she did not have the authority to do so as she was not team leader. She was the only one to proffer solid and positive ideas. Had she tried to resolve the conflict between the music for the sole and the Jam logo then she would have had to have torn up previously agreed team decisions and she couldn't do that without looking as thuogh she was power crazed and attempting to undermine Ghezel. She was in an almost impossible position. She could perhaps have highlighted the conflict and confusing message they had to Ghezel but I suspect that with the obvious resentment of Naomi and Kristina she thought she had already made enough suggestions and she didn't want to be seen as negative. |
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#50 |
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Join Date: Jun 2004
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Considering that they live together 24/7, I think it's safe to assume that Katie is delivering these little digs on a regular basis - we only see a small proportion of what she says, either in the back of the car, or via a withering look during the task.
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You're right - Kristina was next but realised what Katie was about early on, so she's only watching her back.
Kristina's a bit of a backstabber, really.
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