Whatever you do, DO NOT BUY THIS! There's literally about 10 pages out of the whole 300 page piece devoted to the Apprentice. The rest of it is about staring your own business. If that’s what floats your boat, OK, but it isn’t really the type of thing I would like to see in an official magzine.

Of what there is Apprentice-related, it’s just an episode guide, candidate profiles and a weekly results table-all of which can be found here, here and here (respectively) for FREE.

What a waste of £3.50.

If it's as bad as the books that were published then I'll certainly be steering clear. They were TERRIBLE!!!

That's useful to know.

However, The Apprentice is about business, allegedly, so the magazine would reasonably be about starting your own business.

What were the books referred to in post 2, I wonder.

There were two companion books after each series that looked at each contestant and their background. But the rest of the book was Sir Alan giving 'business lessons' which basically meant lists of things which he has done to get where he is today.

The magazine is even WORSE.

That bit sounds more interesting than the contestants and their backgrounds, which we already know about anyway.

So why were the books so awful, in your view?

That's technically not a business lesson then is it

He already said he didn't want to teach anyone.

The books were really just list, upon list, upon list.

I remember Sir Alan saying in the book that he wasn't an author, so he was probably forced into it by the Beeb.

I expected the book to maybe analyse each of the tasks - showing where the contestants went wrong, how they could have done it differently, what they did right etc.

I happened to see the magazine in Sainsbury's this evening.
It is a thick, heavy glossy; far too heavy, I thought.

I had a quick look at a couple of things in it and thought it was progranme spin. It annoyed me.