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Old 28-05-2007, 12:23
unfuwain
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i would not read to much into what Alex west of the people says.

Its only his piece of journalism that has not been picked up on by others.But sounds good,and has done its job as Mr Alex West would have wanted.Its got people talking.
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Old 28-05-2007, 13:35
One and Only
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I can see that the Met Office might want a Global Brand consultant. They are well known in the UK but may be looking to leverage that success worldwide.

Many huge Government depts spend loads on brand consultants - believe me.

Maybe you could please tell me what exactly a Global Brand Consultant actually does.
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Old 28-05-2007, 23:54
Woodbeam
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A brand consultant analyses what the organisation does and creates some generic themes that are meaningful across a range of potential customer groups. From that comes mission statements, values and competencies. A global brand consultant operates globally......
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Old 29-05-2007, 04:26
One and Only
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A brand consultant analyses what the organisation does and creates some generic themes that are meaningful across a range of potential customer groups. From that comes mission statements, values and competencies. A global brand consultant operates globally......
Thanks.
That was a right load of gobbledegoock (sp?).

I'm referring your post to the campaign for plain english.

Anyway,am I right in thinking that you are talking about a salesperson?
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Old 29-05-2007, 14:34
Woodbeam
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Thanks.
That was a right load of gobbledegoock (sp?).

I'm referring your post to the campaign for plain english.

Anyway,am I right in thinking that you are talking about a salesperson?

Of course it was gobbledegook. They are brand consultants. They earn megabucks for talking gobbledegook to gullible senior managers. They add very little (if anything) to profits. They are not salespeople (unless you count the selling needed to get the contract in the first place). They are consultants - they tell you the time and borrow your watch to do so.
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Old 29-05-2007, 14:40
Dollystanford
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A brand consultant analyses what the organisation does and creates some generic themes that are meaningful across a range of potential customer groups. From that comes mission statements, values and competencies. A global brand consultant operates globally......
i.e. a right load of old nothing!
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Old 29-05-2007, 14:52
Woodbeam
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i.e. a right load of old nothing!
Yup
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Old 29-05-2007, 15:43
One and Only
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Thanks woodbeam.
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