Simon has all the advantages possible and he really shouldn't need the apprentice to get somewhere but - I just don't like Kristina. I'd hate to work with her or for her. So it has to be Simon for me.
I quite like Simon, I don't doubt he is intelligent. There is no disputing that.
But there is intelligent and putting it into practice.
The wheelchair was taking a reasonable idea, well thought through but forgetting that ultimately people don't look at Shopping Channels to buy wheelchairs. It isn't something that hits you randomly or by chance - which shopping channels to some extent rely upon.
There was a slight fuss when Ruth didn't win last year because even though she was seen as better , she didn't win.She was also ahead in polls , in the final poll it was quite close between her and Michelle. However Kristina has smashed Simon in the polls this time so won't there be a bigger reaction if Kristina doesn't win?
Kristina should win but I'd expect him to pick Simon as we see the people he surrounds himself with - Nick, Margaret, Claude, the CEO of Viglen whose name I forget - are more like Simon.