I'm glad they've set this no gimmik stance, I don't know how everyone else who has watched all the Big Brother series 9like me) thinks, but I much preffered series 1&2 to 3. I think this was mainly due to the abolition of the weekly task (not really anything to watch on the lives feeds), the contestants being quite loud and the rich/poor divide, all of these are gone and so I think this series will be on par with series 1&2. I agree that by them saying no gimmicks makes it sound a bit boring so hopefully they'll have some decent surprises in store at least.
However I can't help but feeling Big Brother's bluffing...