I just caught a bit of 'The Wright Stuff' this morning and Matthew is going to town on IACGMOOH. He's way over the top suggesting that it's going to end up with tasks such as gladiator arenas with real blood being spilt to satisfy the public. 'How soon before we're skinning these celebrities or pulling out their fingernails - all in the name of entertainment' he predicts.

To cap it all Vanessa was on the panel bleating once again about how dreadful and unbearable it is to be shut away in a house without access to the outside world.

Whilst I do agree the tasks are pretty horrible this year - the celebs do have the choice of saying no - but at the risk of personal failure or group rejection is that really a choice?

Most of the trails seem very similar to the ones that they had on the american IACEMOOH - which was won by Cris Judd - JLo's ex husband

These 'mercans' will do anything for status or cash though!