The self-righteous moralizing principled Daily Mail, that loves to decry hypocrisy, has done a complete U-turn.
Last year it sniffily declared itself a BB3-free zone. Today they've given BB4 enthusiastic coverage and even set a 'Big Brother hotline'. Can't have anything to do with the sales boost it saw its rivals gain from BB3 could it?

yes, like the Mirror, somewhere in thier little minds they cottoned on to the fact that BB sells newspapers. Both the mail and the mirror last year suffered comparitive drops in readership because of their stance.

They declared the DM a BB free zone and then just stuck in loads of stories of all the veicted HM whenever they could. Oh and a really long article on how disgusting Jade protrayed the young people of Britain.

Hypocrits.

Well they are in this business to make sales. The Mirror last year was just a joke though - a bb free zone? How many articles about bb did they run?

Anyway, we can't talk - we read the papers don't we? (well, I do....)

wasn't the mirror the official anti-BB paper last year

-- That obvouisly didn't work!

The Mirror tried to become a more "serious" paper, thus dropping their famous red-top, as well as concentrating on more "serious" issues of the world.

I can't believe BB wasn't serious enough for them to cover....

The Mirror - serious?
I don't see haw they can regard themselves as a serious newspaper when they devoted front page space to Lorraine Kelly's cleavage last week.
Not that I have anything against LK's cleavage you understand.
Chance would be a fine thing - LOL
It just ain't front page news in a 'serious' paper.

That's what I mean - they TRIED to become serious by changing colour and ontent, but due to falling sales, have had to revert back to celebrity strues including Lorraine Kelly and BB to get back readers.