Do you need to ask? 3 letters
Scroll slowly and all will become clear, all together now:
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"Is the Virgin brand in danger?
Sir Richard Branson has utilised the Virgin brand he launched in the 1970s to great effect, launching everything from cola drinks, music labels and transport services under the label. When he sold Virgin Mobile to NTL:Telewest last year, not only did he generate his largest return on investment, he also agreed a deal to rebrand the cable TV business under the Virgin banner. However, the unseemly spat with Rupert Murdoch's Sky has damaged the Virgin brand according to analysts. Yet it is not only in communications that Virgin has taken a backward step. Virgin Trains lost its Cross Country rail franchise last month while the company's Virgin Atlantic airline has become embroiled in the fuel surcharge price fixing scandal."
I've got a feeling this will be the worst deal Branson has even done, within another couple of years the Virgin name could be in ruins, especially if Virgin Media is bought by PE and then goes belly up because of 12 billion debts. Angry customers, liquidation, sell off, break up, it could all be ahead over the next few rocky years.