As we all (probably) know, Sky and Virgin Media are battling out for subscribers.
One of the latter's strongest selling points is that they are quad-play, offering a mobile phone service as well as TV, landline and broadband. This could be what swings someone towards VM over Sky.
So, with them having already bought Easynet so they can offer broadband to their customers, could we see BSkyB make a play for one of the mobile phone networks? And if so, which would be the most likely?
One of the latter's strongest selling points is that they are quad-play, offering a mobile phone service as well as TV, landline and broadband. This could be what swings someone towards VM over Sky.
So, with them having already bought Easynet so they can offer broadband to their customers, could we see BSkyB make a play for one of the mobile phone networks? And if so, which would be the most likely?
