Originally Posted by Gill P:
“I did read that during the time when they overlapped, SCD soundly beat TXF! The figures above are averaged out.”
That was on Saturday, not last night. These are the full figures from across the weekend:
Saturday
Strictly Come Dancing - 7.4m (35.8%)
The X Factor - 7.5m (34.6%)
Head-to-head
Strictly Come Dancing - 7.8m (35.9%)
The X Factor - 7.2m (33.3%)
Other info
X Factor saw its audience grow from 6.5m to 8.5m
Strictly saw its audience grow from 6.3m to 8m
The average age of viewers for Strictly was 54 compared to 39 for X Factor
Strictly had a bigger share of the older upmarket audience
X Factor had a larger share of younger viewers (16-34s)
Sunday
Strictly Come Dancing - 6.8m (29.2%)
The X Factor - 7.4m (31.4%)
Head-to-head
Strictly - 6.8m
X Factor - 7.2m
Other info
Strictly built its audience from 6m to 7.2m
X Factor built its audience from 6.2m to 8.4m