I was at a department store yesterday were they had KDL3200U (This is Sony's poor mans range anything ending with a U.) set along side their top of the range of the same size, the model number escapes me but it has their BRAVIA processing and 100Hz scaning. The U series 32inch was £500 & the top end model was £900, both units were being feed the BBC HD preview channel via component, I think the show was Planet earth and a camera panned along a formation of ice in caves. The detail levels on Both sets were very good, though to be 100% honest the top of the range Bravia won out with reduced macro blocking when dealing with films cinematic grain and enhanced motion tracking (Wow SSSSMOOTH was the word!), but thats the 100Hz scanning coming into play! Anyway the "Cheapo" U series was not too far behind and I would recomend a viewing of this set, for £500 you could do ALOT worse and not alot better, not for the money anyway.