A bog standard TV broadcast is composed of 25 frames (pictures) per second. For reasons that need not be gone into here each frame is split into two "fields" for transmission.
Each field has half the full number of lines, odd numbered lines in one and even numbered lines in the other. These fields are transmitted at twice the frame rate, hence 50Hz. In the TV the screen builds the full picture by scanning the odd numbered lines then the even numbered lines.
A 100hz TV simply does all this twice over. Basically it scans the screen twice as fast as it would if it were doing it at 50Hz and repeats each frame twice. So in a standard set you see the sequence frame 1, 2 , 3, 4 etc in a 100Hz set you get the sequence, frame 1, 1, 2, 2, 3, 3, 4, 4, and so on.
The theory is that it reduces visible flicker since you are now seeing 50 picture frames per second instead of the 25 in a standard set.