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Ofcom mystery shop for HDTVs


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Old 27-11-2007, 16:08
rediproof
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Ofcom today released some commissioned research concerning the shopping experience for high definition televisions. It appears as if Ofcom’s goal was to see whether or not consumers are being misled with respect to the availability of / equipment needed for actual HD viewing.

Ofcom found that in a minority of cases mystery shoppers were given inaccurate information about their ability to watch HDTV programming. This was true in about 4-21% of all cases.
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Old 27-11-2007, 16:27
Jarrak
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Well it could be worse
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Old 27-11-2007, 16:48
gyles
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14% of in-store shoppers (and 21% of phone shoppers) were given the impression that an HD Ready TV set would enable them to receive HD pictures via Freeview (DTT).
Whilst that is a minority, it is a pretty big one. Particularly the 21% figure.
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