I don't think he carries that much popularity from EE.
I'm not the biggest fan, but I resent the fact that this is trotted out about every goodlooking male. What about the goodlooking women like Alesha - who voted for her? (Or was it everyone voting for her pro partner?)
Also, he is a very good dance - in fact, when he's good, he's really very good. He has suffered from some inconsistency during the series, but it's unfair to assume that out of his 5 dances in the final, he'll only do 2 right, make mistakes in 2 and forget what he's doing in the 5th. Flavia has choreographed some fantastic routines, and bar one or two glitches, he hasn't let her down in them.