Erm, never heard of him. Besides being a Lord it sounds like he's just famous for being on a reality show.
There's going to be a long list of zelebs who would love the chance to get on Strictly and bring them more fame.

Penny Lancaster-Stewart is the most obvious example.

(When I say zero-talent, I'm referring to their non-dancing - can anyone say they've been to a Penny Lancaster-Stewart photo exhibition? Who here has bought one of her Pet Pawtraits calendars?)

Don't get me wrong, I think she's a lovely person, and she did a good job - but do you think she'd be on SCD, if she weren't married to Rod Stewart?