There is generic beef, and there is high quality beef from a known source.
I would rather shove McShite type beef up my ar$e rather than let it pass my lips.
On the other hand, buy a good steak from a real butcher and there is nothing finer.
Bring it to room temperature, season it with garlic and black pepper. Let it rest. Then get the griddle pan as hot as you can. Sprinkle a tiny bit of sea salt on the steak and fry it for hardly any time (Depends on thickness of the steak not you, LOL) ... just enough to sear the outside. Put a bit of sea salt on the uncooked side and then turn the steak. Let it sear and then remove to a plate and let it rest. Add your garnish (chips, salad, veg, watercress, whatever you fancy) and eat. Yum, yum.
Never overcook beef. It is a sin. If you don't like it rare please don't bother. Eat beans.
I love good beef and have never stopped eating it during Foot & Mouth or BSE scares.
Am I mad? Moooo!