There is no doubt that EastEnders is a brand that people buy into and it has a core target of teenagers who vote like mad for anything EastEnders. Do you think the EE name is what has made Matt reach the final instead of some of the better dancers like Gabby?
And I dont watch EE either

just the truth as I see it after the show this evening. (I have thought all week that Matt had it in him - one disaster doesn't wipe out a lot of good performances) I thought they both had moments of complete fabulousness, and both had moments when things went awry, but there's no doubt in my mind they are VERY evenly matched overall tonight and I honestly think it could swing either way.