Take note consumers. This program is basically all about what consumer greed has done to this industry.

Like Jamie said, because of customer demand for cheaper eggs, the animals have to be treated in such a way to keep a customer happy with his extra 7p in his pocket and a smile on his face.

Is this program Live or is it recorded to look like its live?
I ask that as he appologised for the person saying "Shit", but that does not really mean anything.

It is pre-recorded.

thats what i thought, but i really hate programs that make out they are live... its a total con.

He is only doing this show as he is not getting enough money from sinsbury... cant stand the tosser.

Why are organic/free range chicken/eggs so much more expensive? I am sure all of us would choose the free range/organic if they weren't so expensive. This programme is making me feel ill, though I agree it should be shown. We need to know where our food comes from. Gassing those babies is awful

Babies???? They are chickens. This programme is very patronising and manipulative and poor-quality journalism. All this 'got their whole lives ahead of them' anthropomorphisation of animals.

Reality is meat production is alien to most people and Gordon Ramsay got about 10,000 complaints simply for killing an animal on his show, so people can't cope with meat at all, never mind battery ones - the adult birds have brains the size of my fingertip.

btw, the reason they are so expensive is obvious - they cost more to produce. 20 birds per square metre or 5 - which costs more?

I haven't watched this yet, am saving it for later tonight, but if he is gassing chicks you are lucky, on some battery/ egg producing farms, male chicks are chucked straight into a mincer, its cheaper.

ollymrs - if you can catch up with Hugh ferny-witenstalls shows from earlier this week.
Its not that free range are expensive, its that broiler chickens are cheap - cheap 'cos they are packed in cheek by jowl and sit in their own crap 24/7 & are bred to grow at an unnatural rate.

Rubbish. It's the supermarket 'wars' that make consumers think that way. They offer it so we buy it. In the old days when these cheap options were not so available we couldn't buy it.

It has more to do with the supermarket's greed than the consumer's

where as that may be true in the first instance, it is the consumer that has the power of the penny to prevent it, if we dont buy it, they can't sell it.

surely if you follow economies of scale - if we all bought free range chickens then the price of the chicken to the consumer would come down. not sure if you can apply economies of scale to chickens.

the price may come down a little, but not much, the free range would still cost more to produce, and to produce more, would require more land, feed etc, chicken would become once again what it was in my mothers childhood, a treat, perhaps it should do.

This has put me right off buying another £2.99 chicken.

Funny how ASDA and TESCO couldn't show up.

something doesn't addup. If farmer gets 3P per bird for standard bird. say you haved the number he would need roughly 6P. Double it for bird taking 49 instead of 39days for slaughter thats 12P. so why would a RSPCA standard bird cost an extra £1 that an awful lot of footballs. PS ieat free range

why are people in shock at the chicken being killed in such a lily-livered manner?

Not quite sure the point of that.

I've killed a chicken, hold the bird by its wings, and slit the throat with a razor blade, it's not a big deal really, if it gets out of your hands it will run around like the proverbial headless chicken, but not shocking really, they should show the mess from slaughtering a cow.

3p profit. Not 3p total!!!!

Might get say £1.50 for the chicken, cost £1.47 to produce.

I stand corrected been a long day

free range is more expensive because the farmer has less birds and has to have more space which means more money needs to be earned.

i 100% think this is all down to consumer greed.

consumer greed is whaty is taking over this country.

money money money money money money money - thats all this country is thinking of, all the time.

i only usually buy caged chickens because they are the ones more publically advertised in supermarkets and now its all explained for me, il never touch one again. il happily pay £5 for a chicken and £1.40 for 6 eggs. at least i know there was some deceny in it.

however, given how the british public are these days, i think the program will make a tiny inpact.

like jamie said, its the young consumers that will take note, because they care and money is not most important thing in their lives. however, there is this huge generation of people who are money obsessed and always will be.

fair enough some people dont have much money, i understand that....so buy something else thats as cheap as 9p for a pack of 50 eggs.

So the results of the audience after the "taste-off" at the end is we won`t pay more to give a bird a better life, but it does taste nicer so yes we probably would, all of a sudden we can afford it now !

What a shit of a thing the food chain is..

http://www.supportchickennow.co.uk/petition/


The RSPCA petition!

You seriously dont get why people are shocked watching a living animal being killed.
Yes, people probably shouldnt be eating meat if they dont like the killing but that is reality. I eat meat but there is no way I would ever kill it.

No, the intensive farming of animals in such conditions is!

Funnily enough my mother was talking about this today. She said that when she was growing up people kept chickens for the purpose of eggs and when they stopped laying they were killed for eating. She also said that a lot of people had chicken for Christmas instead of turkey because it was seen as a luxury. Her words were "If you had a chicken for Christmas dinner it meant you were rich and if you had a turkey you were even richer." lol.

They look like babies to me I want things to change for the animals, so for my part I will be buying free range everything from now on. I doubt though, whether people on low incomes will be able to do the same. If organic prices came down, more people would buy it, surely then it would be more profitable for the organic farmer, or am I still missing the point?

It did have a live feel to it, however, he did say quite allot something like "this is what you will be having for lunch (or did he say dinner?) later" which made me realise it was pre-recorded.