BrideXIII - Well, if you're ever in Suffolk, I'll always share mine with you.
The gassing of the chicks caused me a moment's sadness, I'll admit, because chicks are cute. However, chicks become chickens, and all of the people in the audience who went 'ahhhhhhhh', when they saw them alive, and 'oh, no' when they saw them dying, will be people who are quite happy to eat chicken (I'm assuming that the audience was 100% omnivorous, given the nature of the study - certainly if there were a table of vegetarians, I'd have assumed Mr O would have canvassed their opinion at some stage). You can't say 'Oh, it's cruel' and carry on eating eggs or chicken. You can't have it both ways. You have to become as informed as you possibly can about the realities of production, and decide what you regard as acceptable sacrifice. The gassing of the chicks is as humane a way to deal with the superfluous males as I can think of, and feeding them to reptiles is part of the food chain in all its glory. So, I can't really allow myself to become overly sentimental about that.
I've found JO annoying in the past, but I thought this was a cracking programme. I think the key was that it was fairly un-preachy. He was admirably non-judgmental with the chicken farmer and the egg council chap, although we were left in no doubt as to where his sympathies lie. He was also impressively derisive with regard to his own employers not sending a representative to sample the goods. In short, the show said 'this is what you should buy', not 'this is what you must buy, and if you don't, you're worse than Hitler', and that'll have a far greater effect than telling people what to do.
For what it's worth, I nipped to Asda earlier for a wee top-up shop, and there wasn't a free-range chicken to be seen in the building. Normally they have a small selection, including some very nice Norfolk-raised birds, but there were none to be seen. Could they have been stripped bare following 'Jamie's Fowl Dinners'? They also had trays of 18 free-range eggs for £2, so anyone who says that it costs too much to be ethical is, at best, ill-informed.
Poodledoodledoo is right. Supermarkets do, to a large extent, decide what we buy, but we also decide what they stock by buying it or not buying it. We need to tell them what we want, by only buying the good stuff. Finding a good local butcher and supporting them as much as we can is also worthwhile.