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Nokia now owns 40% of mobile phone market
Quackers
24-01-2008
http://www.reghardware.co.uk/2008/01...phone_figures/


Nokia now owns 40% of the mobile phone market, the biggest ever in history YEY

Apple owns 0.6%
LG 7.1%
Sony Ericsson 9.3
Motorola 12.3%
Samsung 14%
Nokia 40.2%
!!11oneone
24-01-2008
Doesn't that automatically open them up to investigation under the UK's monopolies commission?
Lawe13
24-01-2008
The article is talking about the global market, not the UK one.
!!11oneone
24-01-2008
Yeah, thought that as I typed....

Slightly puzzled as to why the OP is so excited about this news. Does he have shares in Nokia?
mikey86uk
24-01-2008
Samsung is 2nd WOW

they suck for Mobiles
prking
24-01-2008
The thing to remember is that Nokia and Samsung have been very good at exploiting developing mobile markets. (ie, low cost) Whilst still, selling mid to high range phones in mature markets.
gray mouser
24-01-2008
Samsung isn't too bad.
simonb65
24-01-2008
Not a big fan of Nokia phones

I had one with work and it was not that good
prking
24-01-2008
Typical for Digitalspy, someone posts an interesting article and within a few posts its gone off topic and turned in to another "I don't like xxxxx phones"
Why do people find it so hard to discuss the original post?
Anyway, I'll try to get it back on track. Why do people think Nokia has 40% of the global market? And not say Motorola?
chris20
24-01-2008
i bet nokia have at least a 30 percent in the uk they have the best phones out that do so much no other phone make comes near to what nokia offer.
gray mouser
24-01-2008
Strong product & brand? Good marketing?

All of the above?
prking
25-01-2008
That's a very corporate speak argument. If you think about it, the Walkman brand is much more well known and yet SonyEricsson are far behind.
!!11oneone
25-01-2008
Ah, but the Walkman brand isn't a phone brand. People don't walk into a mobile shop looking for a Walkman anymore than they go in looking for a Coca Cola.

Besides, no-one under 25 is that excited about the Walkman brand. It's hayday was the mid 80s.
prking
25-01-2008
True, but mobile phone sales are not restricted to the under 25s. My own feeling is that SonyEricsson do not have a wide range of phones. They need to be selling £10 phones in developing markets and £700 phones to affluent europeans and all points in-between. Plus they need to crack America. This is what Nokia have done.

When you add in this "brand awareness", who doesn't recognise the Nokia tune when they here it, it is no surprise Nokia have 40%. Apparently the best selling phone series is the Nokia 16XX with sales in the tens of millions.
chrisjr
25-01-2008
Wonder what market share Motorola had when the very first cellular telephone services started in the UK? Remember the old "brick" so called portables? Size and weight of a couple of house bricks and nearly every one I ever saw was made by Motorola!

Back then I would be willing to bet their market share makes Nokia's current 40% look pretty pathetic
BT@home
25-01-2008
Originally Posted by prking:
“ Apparently the best selling phone series is the Nokia 16XX with sales in the tens of millions.”

Its the 11xx series and you need to add an extra zero
BoBaDoB
25-01-2008
personally nokia have targeted everyone with multiple different ranges of handsets and have managed to get it right, yes they have a few flops but there are those handsets that actually do really well like the n95 etc, the communicators, and the classic nokias that everyone still wants?
TheBigM
25-01-2008
Originally Posted by !!11oneone:
“Doesn't that automatically open them up to investigation under the UK's monopolies commission?”

the 25% market share rule was abandoned in one of the acts in 2002.

Now we only use the european version of greater than 50% to automatically assume SMP.

Remember, it's monopoly that is the problem, it is "significant market power" which can distort the market and competition that we are interested in.

If a monopoly stops other companies from entering the market either by keeping its prices really low or by constantly innovating then we are fine with that as the consumer wins.
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