Quote:
“Bookmaker's have confirmed they have taken major bets on Lisa to be evicted this friday. Tens of Thousands of pounds have been pouring in from the big heavyweight punters who look on this weeks eviction as a free bet.”
Ladbrokes do not expect to make much money on markets such as Big Brother. The only reason the offer prices on these 'Novelty' markets is for publicity and PR reasons. This has obviously worked as it has got them free publicity in the press and on the web. Even if The Welsh Dragon survives tomorrow night and ladbrokes have to pay out again on a different HM they would still have got thousands of punds of free publicity.
If you tried to put on 'Tens of Thousands ' they would not let you. More often than not they put a £25 maximum bet (This week it is £100 because Lisa is such a short price 1/33)
No serious gambler or 'Heavyweight Punter' would go near betting on BB as a serious means of making money.
Where gambling and bookmaking is concerned there is only ever one winner.......the Bookmaker !