Originally Posted by Amazing:
“If Gareth Gates skates round her it should be a timely reminder of how fickle Cowell's support is. Building a career on high profile tv show appearances alone only bodes well for quick success but without putting down foundations she has little chance of longevity. I think Cowell only wants to prove for his ego that he can break a star in America but I doubt he can keep up this level of costly promo when it comes to a second album. By then he'll have moved on to a new cash cow.”
It does appear to be going that way at the moment. Two number one singles, both released on the back of X Factor in both years. Now this record is released as the official Comic Relief single.
It just seems to be about picking key events where it's easier for hype and promotion to have the maximum effect on the most available TV viewers at the time.
We'll have to see when the next single is released. Maybe Simon will try to get the next single to be the official Children in Need single later this year, or just tie it into the X Factor again.