What!!! Syed posh?? Er no. Cocky and arrogant definately, but not posh. He would probably class himself as an "executive" but he wasn't posh in the way Nicholas, Katie or Paul were ...
As for Raef, I find him plainly irritating and do not believe for one second that she actually wants to work for Amstrad or Sir Alan. He wants to cultivate a TV image and gather the fans that loved Syed, Tre etc. I found him repulsive though.