Originally Posted by SJB 2007:
“Very strange. The ratings were going along quite nicely, but now the bottom seems to have fallen out of them.”
No. Not remotely. The ninth Episode of Series Seven looks likely to hit c. 6.6/6.7 million. Below are the episodes at which each previous series fell below 7 million:
Series One
1.01 - 10.81
1.02 - 7.97
1.03 - 8.86
1.04 - 7.63
1.05 - 7.98
1.06 - 8.63
1.07 - 8.01
1.08 - 8.06
1.09 - 7.11
1.10 -
6.86
Only one episode further on, and look at that drop over three weeks, with episodes nine to ten seeing a 0.25m fall.
Series Two
2.01 - 8.62
2.02 - 9.24
2.03 - 8.31
2.04 - 7.90
2.05 - 9.22
2.06 - 7.63
2.07 -
6.76
2.08 - 6.32
2.09 - 6.08
Episodes two and five were boosted by big football matches, otherwise that's the story of a nine week slide, with the first fall below 7m being in episode seven, a fall of 0.87m from the previous week, and still it fell for another two weeks after.
Series Three
3.01 - 8.71
3.02 - 7.23
3.03 - 8.40
3.04 -
6.69
3.05 - 6.97
The first rating below 7m happens even earlier, at episode four. The drop from the previous episode is a very high 1.71m, but since episode three was heavily boosted by football, we'll say it represents a 0.54m drop from episode two.
Series Four
4.01 - 9.14
4.02 - 9.04
4.03 - 7.50
4.04 - 7.06
4.05 -
6.53
4.06 - 7.33
The all conquering Series Four, which the faulty memory of some has as scoring nine or ten million a week. Yet that is a week by week slide over the opening five episodes, bottoming at 6.53m.
Series Five
5.01 - 10.08
5.02 - 8.42
5.03 - 8.20
5.04 - 8.59
5.05 - 8.50
5.06 - 7.68
5.07 - 7.55
5.08 -
6.49
5.09 - 7.49
Poor Series Five hit a run of great weather, the worst opposition and most trying circumstances. Nonetheless, episodes four to eight saw a slide to a sub 7m score, but still rebounded from that a week later. The 6.49m for episode eight being a 1.06m drop from the week before.
Series Six
6.01 - 8.86
6.02 - 7.30
6.03 - 7.85
6.04 - 7.97
6.05 - 7.35
6.06 -
6.72
6.07 - 7.51
And onto the last series. The fall below 7m comes at episode six, a 0.63m drop to 6.72m, the second big drop in a row.
Series Seven
7.01 - 8.33
7.02 - 7.57
7.03 - 8.42
7.04 - 7.67
7.05 - 7.82
7.06 - 8.44
7.07 - 7.45
7.08 - 7.37
Does that put a potential 6.6/6.7m final for 'Hide' in some reassuring context? Especially following an unprecedented eleven episode run of 7m+ scores?
No bottoms falling out, no collapses, no unprecedented slides in ratings, no sign of disaffection. Just... normal.