Originally Posted by WelshNige:
“Is there really that much more choice now than there was in 2005??”
Yes. Back in 2005 the majority of people had access to only five channels, PVR ownership was very low, and iPlayer didn't exist.
Now PVR ownership has hit the 50% plus point, iPlayer is huge, and everyone has access to between c. 30 and 300 channels, including +1s.
Quote:
“And I thought share was increased to take into account PVR/VoD usage??”
No. It's a share of 100%, and it remains so no matter how many things are watched.
Rough example.
Four people had live TV only, each watched a different programme between 8pm and 9pm, but each missed another (different again) programme they were also interested in. The shares for that hour for them worked out as:
Programme A - 25%
Programme B - 25%
Programme C - 25%
Programme D - 25%
They each then bought a PVR, and were each able to watch both programmes they were interested in from 8pm to 9pm. The shares for that hour then worked out as:
Programme A - 12.5%
Programme B - 12.5%
Programme C - 12.5%
Programme D - 12.5%
Programme E - 12.5%
Programme F - 12.5%
Programme G - 12.5%
Programme H - 12.5%
Now shows do increase their shares once timeshift is added in, but so do other shows, so Doctor Who can increase its share very well, but still can't hit the levels of earlier years with less competition.