Originally Posted by Shevk:
“A bit of both. I think both those who are in the "It's exactly as popular as it was before" and the "it has much less viewers" camps are to a degree incorrect.
It still has a very high reach, but it doesn't seem to be "the nation's favourite drama" .
Random point - the show won Most Popular Drama five years in a row at the National Television Awards under Davies and hasn't won the same award at all under Steven Moffatt. Matt Smith has won one time out of three nominations for best Actor whereas Tennant won four times in a row successively.
I don't think the show can compete with the likes of Downton, Call the Midwife, or Broadchurch.
Another point - the final average rating for series 7b is probably going to be lower than that achieved by Last Tango in Halifax series one. (which returns for series 2 and a Christmas special this year)”
It's fair to say that the show is not as big as it was for its end of Series Four/Specials year peak, but compared to Series One to Three, Five and Six, and the earlier part of Series Four (and taking into account changes in viewing), it is still as big as it's usually been. Remarkable enough, I think, for a show eight years in.
Also, as a younger skewing, early evening Saturday family show, it's always been beaten by older skewing peak time Sunday and weekday dramas. Before Downton and Midwife there were New Tricks and Doc Martin. It's easy to forget that, but the weekly charts tell the story pretty clearly, as Who has been top twenty far more than top ten.
As for the NTAs, context is key:
In January 2011 they had a single drama performance award. With male and female competition combined, Smith and Gillan up against Cumberbatch, and David Jason riding on the goodwill from the last Frost show, the award was his for the taking.
That was also the year that Who faced its first serious competition, in Sherlock, leading to the highly unexpected win for Waterloo Road. I don't think anyone seriously doubts that happened because of the two Moffat shows splitting the vote.
January 2012 saw the drama performance categories split again, and wins for Smith and Gillan. As a symptom of its extraordinary rise, Downton's drama win wasn't a surprise.
Last year simply saw some of the strongest competition in years. Cumberbatch, Morgan and Smith. Downton, Sherlock and Merlin.
Contrast Tennant's last year, where Who faced Casualty, The Bill and Shameless. Or the previous year against The Bill, Shameless and Desperate Housewives. More evidence for how weak the drama slate was back then than of greater success for Who.
In January it will be interesting to see what happens with Midwife, Downton and Broadchurch in competition (and possibly Sherlock). Even with the Who anniversary come and gone, that will be one hell of a field. Certainly not like facing The Bill and Casualty...!
Personally, even if it means fewer awards for Who, I think the stronger popular drama slate is a very good thing.