In regards to iplayer, there has been a bit of a natural evolution over the years, at one point the figures were just the raw data - total views, not unique views, so if the same person watched it twice it's still counted in the total views, what they can do now is reflect unique views, which is obviously more meaningful when considering the total reach. The initial data released is still the total views, with the refined figure coming later.
Once it's being measured by BARB through their sampling system we will be able to get this information more efficiently.
Unfortunetly the whole Smith era is going to under represent the final episode ratings officially by quite a significant number ( too a lesser extent seris 4 and the specials year as well). Even taking the figure mentioned for Rings you can see a loss of getting on for one million viewers.
It's good that the technology is finally cattching up with how people watch TV now, but it' does feel BARB have dragged their heels a bit incorporating it .
Once it's being measured by BARB through their sampling system we will be able to get this information more efficiently.
Unfortunetly the whole Smith era is going to under represent the final episode ratings officially by quite a significant number ( too a lesser extent seris 4 and the specials year as well). Even taking the figure mentioned for Rings you can see a loss of getting on for one million viewers.
It's good that the technology is finally cattching up with how people watch TV now, but it' does feel BARB have dragged their heels a bit incorporating it .




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