Apologies in advance for reviving this thread mostly for data which isn't related to Doctor Who. But there is a point
Quote:
“Danny Cohen, Director of Television, BBC:
"We are delighted that BARB is working towards producing data that gives us a more complete view of the reach of our programmes. Initiatives such as this, alongside the recently announced TV player report for online viewing, are the type of advancements we need in the industry. While it is clear the traditional schedule remains core to many viewers, we need to be mindful of how behaviour is changing".”
I wanted to open with this quote from Cohen just to say "hey, look, the BBC are looking at this stuff." There has been a lot of discussion regarding changes to BARB data recording and the paradigm shift seemingly taking place in the way many of us watch television. There are two big points which we should take note of as we go in to Series 8.
Firstly, this will be the first full series to fall under the
28 days timeshift data availability. Secondly, online catch-up/iPlayer services are planned to be included in official ratings on multiple platforms. This all makes for a more comprehensive report which broadcasters can refer to. A good example of this has come to light across the pond.
FOX has released data pertaining to an episode of the latest series of 24 over a 30 day period of recording views of the show on multiple platforms similarly to what BARB has now implemented here.
The episode in question aired with 8.3 million on the day it was broadcast. When taking in to account +7, that figure rose to 11.7 million. A repeat viewing attracted a further 2.1 million on the Friday of that week. VOD and streaming services picked up 1.7 million.
What started out as a 8.3 million figure for FOX rose to 15.6 million - an +87% increase. For comparison, the highest rated episode of 24 was the opening episode of the fifth season in 2006 - which brought in 17.01 million. Back then, DVR accounted for 1.6% and the streaming services which is currently delivering the series (Hulu) did not exist. Now obviously in this instance, this is little interest to advertisers. But that, of course, differs from the BBC's situation - and we don't have to take in to account ad rates.
Going in to Series 8, I think it's going to be very interesting to see what we can learn from this data and have a greater insight in to how audiences are watching our show. Unfortunately I can't predict the future so no, this isn't an excuse for any dips that Series 8 suffers. But what should make this even more interesting to watch is that it comes at a time of a new Doctor and turnover of several important members of the production team in collaboration with new writers and directors.
Let us hope that this year can bring about a well-deserved kick up the arse.