Originally Posted by joeysneddon:
“Overnights do matter, and will continue to matter in the years to come — in fact, more so. As audiences inevitably shrink for all 'as live' broadcasts the shows able to buck the general trend to become "appointment viewing" will be given more attention. Think of overnights as opening weekend box-office sales: they're not always an indicator of overall impact or popularity of success. Some films are growers or do better in DVD sales, etc - but the opening weekend can make or break overall perception of success.”
“Overnights do matter, and will continue to matter in the years to come — in fact, more so. As audiences inevitably shrink for all 'as live' broadcasts the shows able to buck the general trend to become "appointment viewing" will be given more attention. Think of overnights as opening weekend box-office sales: they're not always an indicator of overall impact or popularity of success. Some films are growers or do better in DVD sales, etc - but the opening weekend can make or break overall perception of success.”
I think you have a point, in as much as if Doctor Who were getting overnights of 2m on Saturday night while the rest of BBC1's Saturday night shows were getting 5m+, then it would be an issue (even if Who's final figure was 8m). But its overnights still compare very well to the rest of Saturday night telly and I see its final viewing figures more as the icing on the cake.




I think the current run has surely surpassed initial expectations by now.