Originally Posted by Whovian1109:
“Does anyone have access to the average audience shares from Series 1-9? Because that would be fascinating to see and probably provide evidence as to whether or not the show is more or less popular than it was a decade ago.”
I've spent a little while looking and instead of series averages, I've managed to put together a list regarding all of the episodes individually...
LIST OF ALL EPISODES BY AUDIENCE SHARE
So according to the Audience Share, the ten most successful episodes in order have been:
1 - The Next Doctor (10Si, 52.1%)
2 - Voyage of the Damned (4X, 51.6%)
3 - Journey's End (4.13, 48.7%)
4 - Army of Ghosts (2.12, 45.1%)
5 - Dalek (1.06, 44.9%)
6 - Rose (1.01, 44.8%)
7 - The End of Time: Part One (10Siv, 44.7%)
8 - Doomsday (2.13, 44.5%)
9 - Father's Day (1.08, 44.4%)
10 - The Parting of the Ways (1.13, 44.0%)
Notably all ten episodes were from the RTD era of the show.
Voyage of the Damned was the first episode to appear on a beta version of a very primitive iPlayer which launched on Christmas Day 2007, which if we are to exclude fairly on the basis of no public exposure to the online platform (approximately 87,500 people opted to access the episode on iPlayer within 14 days) 7 out of the 10 episodes listed in these top ten were broadcast before iPlayer existed.
Compare it to the top ten most viewed episodes in terms of viewing figures:
1 - Voyage of the Damned (4X, 13.8m)
2 - The Next Doctor (10Si, 13.1m)
3 - The Day of the Doctor (11Si, 12.8m)
4 - The End of Time: Part Two (10Sv, 12.3m)
5 - A Christmas Carol (6X, 12.1m)
6 - The End of Time: Part One (10Siv, 12.0m)
7 - The Time of the Doctor (11Sii, 11.1m)
8 - Rose (1.01, 10.8m)
9 - The Doctor, The Widow and the Wardrobe (7Xi, 10.7m)
10 - Journey's End (4.13, 10.6m)
...and you can see how interpreting it as viewer share, and interpreting it as viewing figures can lead to vastly different lists of episodes. All but two of the top ten in the figures list are specials of some description. The RTD era only narrowly holds a majority in the top ten, which reflects the fact that the show has only seen a minor decline in the ratings overall... that's at least one thing the mainstream-oriented audiences the Christmas specials appeal to is helpful in figuring out. With that in mind, when you
rank the Christmas specials to assess the strength of that mainstream audience you see
the following results for viewer share...
1 - The Next Doctor (10Si, 52.1%)
2 - Voyage of the Damned (4X, 51.6%)
3 - The End of Time: Part One (10Siv, 44.7%)
4 - The Christmas Invasion (2X, 43.5%)
5 - A Christmas Carol (6X, 41.8%)
6 - The Snowmen (7Xii, 38.8%)
7 - The Runaway Bride (3X, 37.9%)
8 - The Doctor, The Widow and the Wardrobe (7Xi, 37.3%)
9 - The Time of the Doctor (11Sii, 35.3%)
10 - Last Christmas (8X, 31.6%)
and for viewing figures...
1 - Voyage of the Damned (4X, 13.3m)
2 - The Next Doctor (10Si, 13.1m)
3 - A Christmas Carol (6X, 12.1m)
4 - The End of Time: Part One (10Siv, 12.0m)
5 - The Time of the Doctor (11Sii, 11.1m)
6 - The Doctor, The Widow and the Wardrobe (7Xi, 10.8m)
7 - The Snowmen (7Xii, 9.87m)
8 - The Christmas Invasion (2X, 9.84m)
9 - The Runaway Bride (3X, 9.38m)
10 - Last Christmas (8X, 8.28m)
Again, you can see how interpreting the audience differently can lead to episodes shifting two whole spots in a closed list of ten episodes. You can also see that whilst the most recent Christmas special,
Last Christmas, is at the bottom of both lists both times and also the only episode not to move around the list it only has a viewer share that is less than 4% lower than the next episode up,
The Runaway Bride. This may feel pretty big, but then at the same time,
The Next Doctor has a viewer share that is more than a whopping 7% higher than the supposedly revered Tennant-exit story
The End of Time: Part Two - and without confounding this too much with opinion, it can generally be agreed that neither
The Next Doctor or
Voyage of the Damned which top these Christmas lists are episodes the rest of the show has aspired to, nor has either gone down as a classic.
Speaking in broader terms, if we use these Christmas specials as an effective means to gauge the popularity of the show amongst its mainstream viewership, there is indisputable proof that less mainstream viewers watched
Last Christmas than any Christmas special before it. That has not translated as poor viewing figures as such, but simply complies with the notion that a show in its tenth consecutive year is going to face some signs of decline as a result of fatigue.
As another observation, all episodes since
The Caretaker but excluding the Christmas special and the opening two episodes of Series 9 have been broadcast after 20:00, the vast majority averaging 20:30. It seems no small coincidence then that
The Caretaker was also the first episode to drop below 27% viewer share, with all but the Series 8 finale episodes remaining below this viewer share figure and those episodes themselves struggling to rise above it very much at all. It should also be noted that prior to this, the share had not dropped lower than 29% at all since
Nightmare in Silver back in 2013, and that the entire first half of Series 8 delivered consistent viewing figures that match with what came before. It may imply that Capaldi's Doctor, and the show in its current guise has a dedicated following and still generates relative interest, even from the mainstream audience - as per the minor hike in viewership around the Series 8 finale in spite of the late timeslot AND it being Halloween weekend (whilst Smith's finales were more in line with the series averages). It is all suggestive that the later slot in the schedules has been the most detrimental factor to the show's success.
Here's my awful Excel skills to put all the stats into a bit more of an accessible image...
This chart shows the
Viewer Share and the Viewing Figures plotted on the same chart. The yellow line gives a vague idea of how the show has gone up and down in terms of millions of viewers between 2005 and 2015. The chart itself represents the total number of people watching television at the same time as Doctor Who is broadcast, with the light blue area representing how many of those people are choosing to watch Doctor Who rather than anything else. The viewer share highlights how the overnight viewings are declining for Doctor Who, as is true of many shows with the rise of on-demand. And whilst Series 9 takes a slight dip at the end, it's not by any means a 'crisis' dip, and early suggestions show that it is still managing to maintain a consistent viewership rather than facing constant decline.
This chart gives an
Episode-by-Episode look at Viewer Share, complete with trend line. As with any show, Doctor Who shows a decline across the decade but it's incredibly gradual.
*
Under the Lake is not included in the charts, as the final figures are not in for
Before the Flood.
All viewer share figures are of course based on on-the-night viewership. All viewing figures are in millions, and based on the figures released after 7 days.