Originally Posted by Mulett:
“Does anyone have any background/industry rumour about this Doctor Who decision?”
I've never worked in it directly but some of my colleagues work with this aspect of media a lot, and they're endlessly fascinated by the massive chess-game of broadcasting rights - ultimately what they say boils down to speculation but it's often fairly well informed.
I used to presume a show that was removed clearly wasn't profitable to them any more, but it was a far more complex picture and suspect with a show like Doctor Who it also is as well.
- The worst case scenario, and one I don't buy into myself, is that the show simply isn't successful enough for them any more. It's one option as to why a show is removed, but if viewership wasn't worth the cost of the streaming rights then they'd remove it from their service, just as any broadcaster will pull the plug on non-profitable shows.
- Another reason they may pull the plug is due to rival services, more specifically rival services that may be a more affordable option to consumers. If another service is offering Doctor Who for a lower price or with more recent episodes, then Netflix may for now remove the show entirely. It's better business to just temporarily remove the show altogether than to try and outbid rival services when consumers all pay a consistent subscription fee. They'll currently invest in other shows that are a more unique catch, and may very well pay even more to bring the show back later on to their services. Bringing it back after an absence drums up more promotion than it always having been there does, and combined with the 'unique catch' shows they've accumulated during its absence, Netflix suddenly looks like the best option to consumers - even if other platforms have had Doctor Who all this time.
- Promotion is a two-way street as well. The BBC had limited ability to advertise its shows, but services like Netflix get promoted worldwide across countless broadcasting channels as well as the internet itself, and if the show is really relevant and popular it bodes well for Netflix to wear it like a jewel in the crown. The thing is though that there is no series of Doctor Who in 2016. And so whilst logically it's the perfect time for newcomers to marathon the show ahead of Series 10 in 2017, it would ironically be the worst time for Netflix to be promoting the show on their service - as it stands to make them look kind of irrelevant. With the show less promotable in the wake of the gap, the BBC is also then less inclined to pay streaming services a large sum of money to keep the show available on those services - for now. Neither the BBC or Netflix stand to get a lot from it. With Doctor Who not being tied down to any particular streaming service, there's no need to fight to keep the brand as it can always be haggled over at a future point. This means Netflix and the BBC both have confidence in their brands, but beyond that it ultimately leads to little but speculation and tells us very little.