Originally Posted by KennyT:
“You'd have to ask Muttley what approach has been taken up to now wrt "total reach". Up to now, I think the raw numbers have just been added together, which is probably "wrong" when comparing DW to some other show, but probably "good enough" when comparing individual episodes...
K”
“You'd have to ask Muttley what approach has been taken up to now wrt "total reach". Up to now, I think the raw numbers have just been added together, which is probably "wrong" when comparing DW to some other show, but probably "good enough" when comparing individual episodes...
K”
given that the total reach is unofficially compiled, it's just the raw data as far as i know.
however, i have to say I think you rather overstate the repeat factor of i player. My understanding is that only 5% or less of repeat views on tv are repeat viewers, I see no reason to assume that those viewing i player would be massively more than that.
Barb are looking to trial the inclusion of iplayer in to the final ratings at some point, which will likely give us some idea of the level of repeat viewings since they will only include one view per person in the data.




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