Originally Posted by wizzywick:
“Secondly, the posts I make are my views and as such I do not deliberately mean to try and disregard factual statistics as inappropriate, but I do consider them to be inappropriate when people are trying to use these statistics to put a positive light on the occasional low live broadcast figures that series 5 got.”
Nobody is spinning here, or 'trying to put a positive light' on things. We're dealing with concrete realities here, and I'm afraid that those that continue to place an overly heavy importance on the overnight figures are ignoring those realities.
Quote:
“Of course it is great that timeshifts have got 1million plus viewers. The iplayer and other means are certainly taking off but I do not believe we can be complacent and just assume that "viewers habits are changing" and if the decline of live broadcast figures continue but timeshift does not go up, then we are in seriously worrying territory.”
Firstly - there are no assumptions here. We have facts, cast iron data that viewer habits are rapidly changing. We don't need to assume, we really don't.
Secondly - your worry is based on a 'what if', something that hasn't happened. It is a simple fact that as live figures have fallen, timeshift figure have gone up. As the general data regarding TV viewing would have us expect. So what is the point in dwelling on a theoretical 'what is that fails to continue to happen in the future'?
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“I am trying to suggest (as I believe to be the case) that while the BBC are indeed probably looking at timeshift figures positively, they may well be concerned about the significant drop in overnights. Even against an episode of BGT in 2008, DW still pulled in over 6m overnights and that WASN'T the finale.”
No. In 2008 it pulled in 5.4 million on overnights against BGT. That went up to 6.27 million in the final figure. Meanwhile the lowest overnight this year was 4.5 million - which rose to 6.49 million in the final figure. A staggering 2 million (40%) increase.
As for what the BBC think - we've heard what they think, and they've said they are happy because the series has been pulling in great figures and it doesn't matter whether those are overnight or timeshifted.
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“i strongly believe that overnights should not just be disregarded and that while it is apparent that timeshift are going to play a part in our future habits, people still need to be enticed into watching a big event TV series at time of broadcast. If they no longer feel they want to watch it live, then of course executives are going to ask questions.”
You know the saying 'you can lead a horse to water but you can't make it drink'? If viewing habits are changing, and people are moving more and more to timeshift TV, both TV executives and us will have to adapt to that new reality, not stand at the store like Canute demanding that the tide reverse itself.
Quote:
“As I say, these are my views and it's what I think. Unfortunately the statistics provided, while indeed positive, are not going to convince me otherwise.”
Which is basically you saying that you've made a decision to be worried about something that doesn't need to be worried about, and you aren't going to let the facts get in the way of that. Are you sure that's an entirely rational way to think?
You know - TV overnights for most events will continue to shrink. One report I've seen suggests that PVR penetration will hit 80% of homes by mid 2012, and iPlayer is growing faster than anyone imagined it would. There might be ways to temporarily improve overnights (by, say, moving to a later timeslot with poorer competition), but in the end they will still continue to decline overall.