Originally Posted by WelshNige:
“Audience share is hugely important, ratings are more valid and representative when compared to how many of the total audience watched a particular show.”
Do you think BBC management give it some leeway because of the shift in season? That they might reasonably expect a drop in share because its Autumn and people who were nowhere near tv in May and June are now on their sofas?
In other words, maybe Doctor Who drags people to the telly in Spring and Summer who wouldn't otherwise be watching telly at all. It drags those same people to the telly in Autumn, but there are also a lot of other people who are just watching whatever is on (not Who) because it is getting dark and they aren't in the garden etc.
Or is it just as simple as a possibly worrying drop in share, and that's that?
I don't know how these things are judged within the BBC top brass mindset.