Five-minute breakdown (excluding +1):

19:30 - 8.07m (44.00%)
19:35 - 9.23m (48.13%)
19:40 - 7.89m (43.64%)
19:45 - 9.94m (50.11%)
19:50 - 8.96m (46.79%)
19:55 - 9.83m (49.53%)
20:00 - 10.83m (52.48%)
20:05 - 11.41m (53.61%)
20:10 - 11.07m (52.23%)
20:15 - 9.72m (47.75%)
20:20 - 9.84m (48.29%)
20:25 - 11.39m (52.71%)
20:30 - 11.82m (53.22%)
20:35 - 9.72m (46.76%)
20:40 - 12.23m (52.92%)
20:45 - 10.49m (48.77%)
20:50 - 10.78m (49.41%)
20:55 - 12.23m (53.34%)
21:00 - 11.93m (51.94%)
21:05 - 10.27m (46.97%)
21:10 - 11.71m (50.05%)
21:15 - 11.52m (49.61%)
21:20 - 10.98m (47.61%)
21:25 - 9.66m (43.21%)
21:30 - 10.39m (45.18%)
21:35 - 10.92m (46.87%)
21:40 - 9.68m (42.86%)
21:45 - 10.86m (46.79%)
21:50 - 11.93m (49.91%)
21:55 - 11.58m (49.22%)

10.56m (48.8%) also excluding +1 (average) - thoughts on those figures?

Figure itself nothing to shout about but the share says it all really. I did say I wouldn't be surprised to see it a few hundred thousand lower and I guess I was right. Had it been cold it would've been so much more.

They would have been better off with a split result show. Even though the share is very good, I think it may just squeeze into the yearly top 10. That excluding +1 figure is only just higher than the previous series high on 11th May.

Any show that gets an audience share of over 50% can't be classed as underwhelming IMO.

If you take the numbers into account, and the fact it's marginally down on last year, it's not brilliant IMO. Of course you can't ignore the large share.

What would kick it out of the top 10? This will consolidate to around 12m easily which will put it at #1. Apart from Strictly there's nothing really that has a chance of beating it.

If X Factor rebounds (which is highly unlikely), if Andy Murray makes it to the final of Wimbledon, but apart from that, nothing.

Like I said, the share says it all. Last year had 46.4% so it's around 2% up on that. It's just the weather didn't let it pick up many casual viewers who would have stayed in and watched it had the weather been worse.


Yeah I think X Factor rebounding is unlikely. It has top 3 on lock unless something big happens.

I imagine there'll be a lot of timeshifting going on for that reason.

More Talent: 1.23m (7.0%)

The final consolidated to 12.23m (inc +1: 12.85m), a timeshift of 1.67m which puts it at the #1 spot of the year so far. The only show I can see knocking it off the top spot is Strictly. It'll no doubt stay in the top 10 however.

Some more ratings trivia.

Series Averages
Series 1 (2007): 8.38m
Series 2 (2008): 10.21m
Series 3 (2009): 13.36m
Series 4 (2010): 11.05m
Series 5 (2011): 10.40m
Series 6 (2012): 10.18m
Series 7 (2013): 9.71m

Bearing in mind, some HD figures are missing for series 5 and 7, so the series average for those may be higher. Also, ITV1 HD was launched half-way through series 4 so that doesn't include HD either.

Most watched series: 13.36m (Series 3, 2009)
Least watched series: 8.41m (Series 1, 2007)
Most watched launch: 11.87m (Series 4, 2010)
Least watched launch: 5.20m (Series 1, 2007)
Most watched non-launch auditions show: 13.21m (Series 3, Show 3)
Least watched non-launch auditions show: 6.73m (Series 1, Show 2)

Series 1-3
Most watched semi-final show: 14.66m (Series 3, Show 2)
Least watched semi-final show: 8.36m (Series 1, Show 1)

Series 4-
Most watched semi-final performance show: 11.86m (Series 5, Show 1)
Least watched semi-final performance show: 8.73m (Series 6, Show 3)
Most watched semi-final results show: 10.92m (Series 5, Show 1)
Least watched semi-final results show: 7.54m (Series 6, Show 3)

Series 1, 2, 3 & 5
Most watched final performances show: 16.36m (Series 3)
Least watched final performances show: 11.52m (Series 2)
Most watched final results show: 18.29m (Series 3)
Least watched final results show: 11.45m (Series 1)

Series 4, 6 & 7
Most watched final show: 13.50m (Series 4)
Least watched final show: 12.23m (Series 5)