Four weeks have passed now, so here in no particular order (apart from the last four of the 16 who have already been fired) is my opinions on the candidates so far.
I wanted Simon to win. As of today, I guess I'm siding with Raef. Not liking Jenny or Claire at all, and Alex hasn't endeared himself to me either. And the whole teams treatment of Lucinda is quite shocking. She seems to be getting bullied by everyone.
Raef
Somehow managed to get the best out of the boys team in the week two task. A 24-carat prick and tosser, but likeable with it, and could go far. Always promising 110%. Knows when to keep his head down and avoid the crossfire. Probably can get on equally well with prince and pauper like he claims.
Jennifer
Describes herself as the “best saleswoman in Europe”, a boast that will almost certainly come back to haunt her in the future, probably in the upcoming buying task in Morocco where she’ll come up against the “best salesman in Africa” and come off second best. Will probably still make the final five – she is one of the stronger female candidates. Still largely invisible in the edits after four weeks.
Jenny
A dreadful bully. This years pantomime villain. Lucky not to get fired in week two. Her cards are surely marked. Too old to be a serious contender, but she’s desperate enough to try anything to stay in there as long as possible. Has wisely stayed under the radar since. Won’t be afraid to get the knives out at fellow candidates.
Lindi
Young, eager and bubbly, but has made some terrible mistakes, not least the idea of the 24hour washing hotline. Has a number of personal websites promoting herself as ‘Luscious Lindi’ and everything from a hip-hop singer to a would-be TV “presenter”. I thought the BBC were trying to weed out the wannabes like this who are trying to use the series to further their own media career rather than working for Sir Alan. So far, completely obsessed with collecting “tips” for “personal services”. That at least one adult TV channel and several lads magazines are waiting in the wings to offer her a deal says it all. Can’t see her lasting the distance, and if she does, Sir Alan will look an even bigger fool than last year and the fiasco surrounding Katie Hopkins. Needs to be fired quickly if SAS is to retain any credibility at all this year.
Lucinda
There you are watching “The Apprentice” with a sea of candidates in sombre black and white business ensembles, and then smack bang in the middle of it, in glorious Technicolor (usually complete with a matching beret) there is the enigma that is Lucinda. Has a very interesting sense of style with the beret and fishnets and colourful outfits, but has yet to make her mark. The lone blonde. I don’t think she’s stupid, but hasn’t bonded with her fellow female candidates and is sure to get ganged up on again the next time she is in the losing team. Her enemies already include Jenny, Helene and Claire. Helene’s decision to give the self-confessed technophobe the job of using the computer to print out the photos in week four was a disaster waiting to happen – it was as if she deliberately wanted Lucinda to fail. Surely can’t last – there’s too many knives about. I do like her, though.
Claire
Not afraid to stick the knife into her fellow candidates, including Sara, after their team had won and constantly undermined team leader Simon as well. Seems impossible to manage. Obviously has a game-plan not dissimilar to Katie Hopkins. Not to be trusted, but will probably go far. Won’t win any friends in the process.
Helene
Seems the most sensible and level-headed of all the girls. The strategy of hiring the David Beckham look-a-like in week four was sound, and business was brisk, but putting Lucinda in charge of the computer (when she said very early in the day that she was no good at technical things) was completely bizarre and could very easily have lost her the task. Was she setting Lucinda up for a fall? If so, then that is not on. A good chance of being in the final two.
Michael
Pure comedy gold. Good to watch, but surely hasn’t got a chance in the final shake-up. No future as a singer, but will he sneak through to the last five? I think he might, as there is a lot of dead wood about this year, and he seems fairly adept at keeping a low profile and getting anything pinned on him by other contestants – so far.
Kevin
Lucky not to get fired in week three though being thrust in as head chef was always going to be a difficult task. Cooking for large numbers is not easy but still got his sums badly wrong which is unforgivable for a bank manager. Outside chance if he can stay in the winning team most weeks and keep his head down.
Lee
Referred to himself in the third person (“Lee McQueen is concerned”). Not good unless you are a megalomaniac. Possible anger management issues also – not sure he is a team player. In charge of the camera and taking pictures during week four and did a confident job at that task. Will probably not last the distance though.
Alex
Has a large female fan club, despite the Superman PJs. May have a future as a male model. Stepped up to the role of Project Manager in week one when no-one else wanted to, and that fact alone saved him. Started to show his true colours in week four and proved he can lie and stab people in the back just as well as any of the girls. Simon said after his firing that Alex is drop dead shrewd and has a very definite game plan and could win it. He might be right. Should go far in the competition.
Sara
Led her team well in week three, but could easily have lost if the boys had reined in their spending. I get the feeling her job of ‘International Car Trader’ has been “bigged up” for TV and really means “I work for daddy’s family car dealership in Leicester”. Could do well but may get stitched up by someone like Claire or Jenny.
Simon
Not afraid to get stuck in and graft. Down-to-earth and an excellent number two in any team, but can he step up to number one? The most likeable of the boys – someone who you can trust to watch your back. Constantly undermined by Claire (who had already undermined Sara in week three) and Alex, who did nothing to help him win – his team were all watching out for number one instead and trying to avoid the boardroom rather than actually try and win. Simon’s business plan, as it was, was quite sound – they had the customers but just couldn’t deliver the goods. Simon was big enough to admit to his mistakes, agree that his skills really are best suited to being a No2 and that he was on the limits of his expertise and probably wouldn’t have won the series anyway, though he should have got a lot further than week four. He also recognised that far too many other candidates were prepared to lie, cheat and stab others in the back to remain in the contest, and that he was not prepared to stoop that low to a “win at all costs” mentality. At the end of the day, he was just too likeable.
Ian
Claims not to be able to say the word “Loser”, but he is. Deserved to get fired. Could and should have done a lot better in the pub food challenge, especially since his father is in the business. Didn’t come over well in the “You’re Fired” show at all.
Shazia
One of SAS’s most bizarre firing decisions ever. I thought she had a chance. Credit to Jenny for spotting her weakness though and taking the opportunity.
Nicholas
Did not defend himself well in the boardroom, rather odd for a barrister. SAS must have expected him to put up more of a fight as well, and his firing was not a surprise.