Originally Posted by Scots_Dragon:
“Nearly every post in this thread has missed the point of this whole task. The task was to create an advert and sell it to the advertising agency. It was they who stated Alex's teams advert was the best one, despite a crappy presentation and advert.
Raef lost this task even before he got to the presentation, as his advert failed to sell the product; whatever that product was supposed to be. It was pointed out, that it was unclear what they were trying to sell. It could very well have been about toothpaste with the Wet Wet Wet lyrics (...a smile of your face), but Raef was star struck at the thought of the 'homely' weather girl working for him; Michael on the other hand was just an idiot as usual.
So task failed because -
They failed to clearly define the product, which despite Claire's great presentation; the advert negated all that by failing to sell said product. The execs might have bought the presentation, but the consumer wouldn't have bought the product; because they didn't know what it was
As this was left to Michael and Raef, it is understandable that one of them should have been fired. I am disappointed that Raef went, but he failed to sell the product in question.”
“Nearly every post in this thread has missed the point of this whole task. The task was to create an advert and sell it to the advertising agency. It was they who stated Alex's teams advert was the best one, despite a crappy presentation and advert.
Raef lost this task even before he got to the presentation, as his advert failed to sell the product; whatever that product was supposed to be. It was pointed out, that it was unclear what they were trying to sell. It could very well have been about toothpaste with the Wet Wet Wet lyrics (...a smile of your face), but Raef was star struck at the thought of the 'homely' weather girl working for him; Michael on the other hand was just an idiot as usual.
So task failed because -
They failed to clearly define the product, which despite Claire's great presentation; the advert negated all that by failing to sell said product. The execs might have bought the presentation, but the consumer wouldn't have bought the product; because they didn't know what it was
As this was left to Michael and Raef, it is understandable that one of them should have been fired. I am disappointed that Raef went, but he failed to sell the product in question.”
At last a thread discussing the realities of advertising/business in relationship to this show. When you think back to first series & the discussions that took place it was a different world. Personally I think Raef like Sara last week got themselves fired by the way they handled themselves in the boardroom. Raef just didn't get what Sir Alan was saying in relation to product - so obvious especially as it is a standard task every series. I kept thinking Raef - shut up or else you will go.
) in different scenario's but when I pull out 'atishu' he comes running to me as they are soft and gentle as well as being anti-bacterial - therefore removing the need to spit on it! 
